The week started on a negative note with the oil trade talks, which was held in Doha (Qatar) between major oil exporting countries yielding no results. The talks started off on the back foot with the non-participation of Iran from the meeting that then resulted… Read More
After closing 2015 on a fairly good note, Omnicom Group’s worldwide revenue in the first quarter of 2016 has increased 0.9 percent to USD 3,499.1 million from USD 3,469.2 million in the first quarter of 2015. Across the regional markets, organic revenue in the first quarter of… Read More
After witnessing a modest growth in the last quarter, Publicis Groupe’s consolidated revenue for the first quarter of 2016 totaled USD 2.6 billion, which was up 8.9 percent from USD 2.38 billion in Q1 2015. “We have made a promising start to 2016 – both… Read More
The week started with the unfortunate incident of a temple in Kollam, Kerela catching fire. The fire, which was an outcome of a defective rocket falling onto a batch of fire-crackers, resulted in over 100 deaths and left close to 350 injured. Relatives, friends and… Read More
“The Secret of Change Is to Focus All of Your Energy, Not on Fighting the Old, But on Building the New”- Socrates In today’s unforgiving world, survival of brands has become increasingly difficult. Brands need to constantly adapt to their surroundings. While the ‘survival’ of… Read More
Samsung washing machine has taken to print in its latest campaign on deep cleaning. The ‘Samsung-Soak out the mess’, created by Leo Burnett UAE, is centered around the concept of how easy it is to dirty one’s clothes. The print ads, one of which shows a ketchup… Read More
Audi Middle East has debuted ‘Audi Challenges Arabia’ in the Middle East region. With this initiative the automaker has asked fans to nominate an ‘Audi challenge’ that would become a reality for them. In the latest round of the campaign that was conducted in February, a… Read More
The highlight for this week has been the leak of confidential documents that have been termed the Panama Papers #PanamaPapers or #PanamaLeaks. A massive investigation led by hundreds of journalists who went through more than 11 million documents from the secret files of Mossack Fonseca… Read More
Mother’s Day inspired many companies to focus their communication showcasing the mother-child bond. In many ways though, the Kinder ad stands out. On the occasion of Mother’s Day, Kinder Chocolate took forward its commitment to cementing mothers’ bond with their children by orchestrating a video that reflects that deep, palpable… Read More
Deerfields Mall has awarded its digital duties to Hug Digital. The agency will be responsible for all content creation and community management across social media assets for Deerfields Mall and its retailistic commercial investments- ADL, Saraydan Cafe, Deerfields Nursery, OXXO. Hug Digital will also be… Read More
