As a Muslim woman who enjoys her fashion, the increasing popularity of Islamic branding is both exciting and self-gratifying. With Muslims consisting of around a fourth of the world’s population, it comes as no surprise that many international brands are taking steps to make their… Read More
This week marked the completion of five years of conflict in Syria. It comes as no surprise that this was one of the hotly trending topics in the week. The conflict has caused the largest humanitarian and refugee crisis of our time. According to UNHCR,… Read More
March 15, 2016 marked five years of conflict in Syria. The conflict, which started with an uprising against the President Bashar al-Assad’s regime, has now become a war involving the government, opposition groups and militant organizations. Several organizations such as the UNICEF have published videos… Read More
J. Walter Thompson has launched a global campaign ‘Donate the Bars’ to promote the usage of the black bars that appear on either side of the vertical videos on YouTube for a good cause. This is done by converting the black bars into ad space… Read More
Ooredoo’s ‘Simply Do Wonders’ advertising campaign has embarked on a new phase. The commercial, featuring Ooredoo’s global brand ambassador Lionel Messi, premiered at a special event in Barcelona. The new spot features the same young cast as the previous film, and plays on Ooredoo’s themes… Read More
A good advertising campaign is one that attracts more customers, generates sales and at times, also manages the occasional award. While various reviews have been written on the relationships between ads and driving business objectives, increasingly ads for a cause are making the right statements.… Read More
The week started with the glamorous opening of Kuwait Towers. This unconventional tower has reopened for public after over four years. Instagram and Twitter were flooded with images with #kuwaittowers and #kuwaitfireworks over the weekend when the exceptional fireworks took place around the towers for… Read More
The MBC Group Chairman Sheikh Waleed Al-Ibrahim was awarded ‘Advertising Person of the Year’ at the Dubai Lynx Internatioanl Festival of Creativity for his outstanding contribution and achievements in developing the media industry and enhancing the advertising scene in the MENA region. The award is… Read More
The love of sports in our region is no secret. And Saturday was a treat for both cricket and soccer lovers. Locals were treated to the derby teams go against one another with Real Madrid vs Atlético Madrid, which trended in the region with #HalaMadrid.… Read More
The recent uplifting of economic sanctions on Iran ended a 10-year exile for one of the largest countries in the MENA region. Although the news was met with mixed emotions throughout the world, the Iranian President Hassan Rouhani described the day the sanctions were lifted… Read More
