Al Ismaelia for Real Estate Investment and J. Walter Thompson Cairo have partnered to create a vibrant new typography in Cairo. The project is named Khotout West El Balad that translates to Typography Of Downtown City. The initiative focuses on restoring the grandness of Downtown… Read More
Birthday wishing just got more exciting on social media platforms like Facebook & Snapchat. The pioneer of the space, Facebook, introduced a Happy Birthday video tool that allows its users to record a 15-second birthday greeting video that can be jazzed up with an overlay… Read More
The proverbial do-or-die time is upon Yahoo. Yahoo’s plan to reduce workforce and close down various offices which includes the once 200-staffed office in Dubai, became official after the release of its fourth quarter reports. Despite beating revenue expectations, Yahoo has to take some drastic steps… Read More
Apple revolutionized personal technology with the introduction of the Macintosh in 1984 and today leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Although Apple reported a record quarterly revenue of USD 75.9 billion, the fact that this number was… Read More
Satya Nadella’s leadership is making all the positive differences at Microsoft. Recently the company posted fiscal second quarter revenue of USD 25.69 billion, beating the analysts’ expectations of USD 25.26 billion (estimate from Thomson Reuters). The net income for the quarter was USD 6.3 billion.… Read More
Following a string of teasers that left viewers with the message, ‘Leave it to the Professionals’, Hardee’s Arabia has released the ad for its new Memphis BBQ Angus Thick burger. The primary objective of the campaign was to create online buzz with a series of… Read More
Instagram is fast finding its feet in the Middle East and North Africa (MENA) region. Around four in five social media users in the Arab world access Instagram on daily basis. In 2015, Saudi Arabia alone had reported more than five million Instagram users, making it an important platform for… Read More
LinkedIn, the 12-year-old professional, social network ended the last quarter of 2015 with 414 million members, an increase of 3.43 percent from the last quarter. Unique visitors were up 7 percent to an average of 100 million per month and member pageviews grew 26 percent. Mobile… Read More
Dentsu Group has continued it growth story in 2015. The Group that operates through in two major entities -Dentsu Inc. and Dentsu Aegis Network – is aligned for the 2015 fiscal year. Dentsu Group’s gross profit for 2015 is at 761,996 million Yen. This was 12.6 percent higher from the prior… Read More
Twitter has lived 2015 with ‘mixed-emotions’. In the fourth quarter of 2015 the company tried two big things to get more people to use its social networking site. Firstly, it introduced a new feature, Moments, to make it easier for users to keep up with… Read More
