The Dubai Lynx International Festival of Creativity, taking place from 8-11 March, is all set for its annual competition, the 7-Day Brief again. Powered by YouTube, the competition aims at encouraging people across MENA region to make creative video ads. The theme and brief for this… Read More
Boye Balogun, the Regional Director, Head of Digital at Mindshare MENA, moved on from his role at the media agency to establish Future Tech Media and Plan D. Mr Balugun would be heading Future Tech Media as its Co-founder and Managing Director. He also holds the designation… Read More
In what is being described as the recovery phase since the economic lull of 2009, Zee Group MENA has a few firsts to its credit. The successful establishment of dedicated channels to the region such as Zee Aflam and Zee Alwan to the first Indian… Read More
If search was the first big movement for people to take digital seriously, social media is the next significant wave. Where on the one hand, social media forced brands to revisit the way they engaged consumers, on the other hand, when embraced strategically, social media… Read More
Understanding the new consumer is a subject that brands are putting a premium on. The new ways of the Millennials, the role of technology in connecting, the rise of new powers and new subjects that consumers are becoming conscious about are only some of the… Read More
The world watched in awe as Downtown Dubai lit up in a breathtaking view of six-part firework, laser and record-breaking LED show to welcome 2015. While an estimated 1.5 million people, from all across the world, are said to be around the Burj Khalifa to… Read More
The Arab Social Media Award (ASMA), an initiative of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President of the UAE and Ruler of Dubai, will be held on February 23, 2015. The award that was announced in June 2014, recognises the most important… Read More
JCDecaux is gearing up for a change of guard in its Middle East operation. The outdoor agency’s Director of Mergers & Acquisitions and Development, Martin Sabbagh will now lead the company in the Middle East after being appointed as the new CEO for the region.… Read More
Turner Broadcasting has promoted Tarek Mounir to the newly created role of General Manager, Turkey, Middle East, North Africa, Greece and Cyprus. Reporting to Rani R Raad, Turner Broadcasting Managing Director for the region, Mr Mounir will have oversight for all operational and business functions… Read More
Carat MENA and Gulf Marcom Group, one of the first marketing communication group set up in Bahrain have inked a partnership Gulf Marcom Media House will represent Carat’s interests in the market. The move is part of Carat’s expansion in the MENA region. Gulf Marcom… Read More
