UAE has ranked third in the latest report by Brand Finance which listed down the top 10 strongest nation brands. UAE is ahead of some of the most developed countries like Finland, Sweden and Norway. “In the Middle East, the UAE is the absolute champion… Read More
As part of the Facebook Journalism Project, Facebook brought together a diverse set of news organizations in Dubai for a ‘News Day’. The full-day event was curated for journalists, newsroom managers, administrators and social media editors in the region, to deepen their partnership and engagement… Read More
Abu Dhabi’s Digital Government, through the participation of 25 government entities, has made significant presence at GITEX Technology Week 2017 at the Dubai World Trade Centre (DWTC). Participating for the sixth consecutive year, Abu Dhabi’s pavilion, organized by the Abu Dhabi Systems and Information Centre… Read More
du is gearing up to deliver its first in-house ecommerce platform on du.ae. The platform is developed on SAP Hybris Commerce, and is based on an existing partnership with Atos. The du Online Shop will provide a new end-to-end customer experience with the option to… Read More
Microsoft has brought much of its tech toys to GITEX Technology Week. Microsoft’s GITEX focus this year is ‘Ignite Your Digital Transformation’ through showcasing its innovations for all workloads and industries ranging all the way from education to healthcare, and manufacturing to retail – that… Read More
Digital signage is expected to grow significantly in the UAE in the next three years with more screens set to take over static spaces in the lead up to the Expo 2020. Among other findings, this is one of the top takeaways in the LG… Read More
Taking advantage of the Saudi royal decree allowing women to drive, Renault Middle East, together with its distributor, Gulf Advantage Automobiles, has embarked on a marketing exercise where it is giving away seven cars to the first seven Saudi females to visit one of it… Read More
Internet of Things (IoT) will catalyze the Middle East’s USD 70 billion digital contribution to GDP, according to SAP. As per McKinsey, the UAE contribution to that figure is USD 15 billion. Governments across the Middle East, North Africa, and Southwest Asia are increasingly driving… Read More
Regional brands and marketers are increasingly using the power of audio to deliver messages to over 50 million consumers in the Middle East and North Africa (MENA) region. This was highlighted once again at the first Anghami-organized Digital Audio Day, done with the support of… Read More
Forecasting what the future may hold has never been an exact science. Yet, at this year’s Cannes Lions Festival of Creativity, futurist Ray Kurzweil gave an indication for the launch of ‘Merge’, PHD’s latest book. Within the next three decades, humans will merge with machines,… Read More
