Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) is gearing up for the next phase of its campaign #BeMyGuest. The film aims to further enhance the Emirate’s position as a ‘must-visit’ destination and attract even more tourists from India, a key source market for… Read More
In its continued attempt to stay relevant in a constantly evolving media landscape, Twitter has entered into at least 11 collaborations for global video streaming in the genres of sports, news and entertainment. The platform’s objective with this is to be able to engage audiences… Read More
“Trust is like the air we breathe — when it’s present, nobody really notices; when it’s absent, everybody notices”: this Warren Buffett quote could not be truer for the present day environment in the advertising and marketing business. Marketers are dealing with newer challenges impacting… Read More
‘Don’t tell me what to wear… Don’t tell me what to cover…’ Online platform The Modist that houses modest luxury style for women, has rooted its launch film in a very relevant message. With brands such as Nike bringing in the pro Hijab collection and Hijab… Read More
The winners of the global Warc Innovation Awards, recognizing innovative thinking that delivers tangible results, are revealed with J. Walter Thompson Beirut winning a Gold and FP7/MENA winning Silver and Bronze awards. MediaVest Spark has also won a joint Bronze at the platform. These are… Read More
UM has been named media agency of record for Coach Inc., a New York design house of luxury accessories and lifestyle brands. Led from the agency’s global headquarters in New York, UM will conceptualize and deliver customized media buying and integrated planning services for Coach… Read More
Work from various agencies in the Middle East & North Africa (MENA) region has been significantly recognized at one of the leading global award platforms of the advertising industry – The One Show. Thirty finalists have been shortlisted in the Show. The competition, celebrating the… Read More
Vogue Arabia is facing more challenges than it would have imagined as leadership shifts in its editorial, and readers take to social media to question the choice of the new Editor-in-Chief. Last week, the fashion news media had gone abuzz with the development of Saudi… Read More
Earlier this year, Arabian Automobiles Company, the exclusive dealer for Infiniti in the region, had unveiled Middle East & North Africa (MENA)’s largest video billboard, reasserting the role that content plays in connecting with consumers. In a recently released film detailing the making of the… Read More
The pay TV market in the Middle East and North Africa (MENA) has seen growth in 2016. According to a new analysis from IHS Markit, pay TV households topped the five million mark for the first time in the region’s history, growing 8 percent year-on-year. Revenues… Read More
