Much of 2016 was spent on lack of transparency, the errors in metrics and measurement not sparing even the likes of Facebook, putting more doubts in the minds of marketers in context to the return on their marketing investments. Amid continued criticism from some sections… Read More
Ad blocking continues to be a hurdle that marketers and related professionals will encounter in the year ahead. In the last year, various regions have responded to ad blocking differently in pace but similar in the fact that each region has seen an increase in… Read More
OMA Emirates has acquired India based MobiSwipe Technologies,, a mobile payment solutions company. MobiSwipe enables merchants to accept credit and debit card payments via a mobile application. The investment broadens OMA Emirates’ overall services and solutions portfolio in the Middle East, Eastern Europe and the… Read More
Most cases of domestic abuse begin with what people consider a ‘light tap’. The Dubai Foundation for Women & Children (DFWAC) and FP7/DXB have used this insight to spread awareness around the subject, leveraging the Instagram platform. The agency has used Instagram stories’ tap feature… Read More
Real-time digital transactions will transform Middle East ecommerce by 2020, predicted Souq.com while securing a tie-up with SAP. In line with this, the partnership between Souq.com and SAP will help accelerate real-time transactions to support the scaling up of Middle East small and medium sized… Read More
Subway chain of restaurants represented by Shamel Food Company has appointed Magna Global to build its communication strategy and execute a restaurant promotion campaign, as the company prepares for an expansion plan in the Kingdom. The development comes just six months after Magna opened its… Read More
The internet of things (IoT) market in the Middle East and Africa (MEA) region is forecast to defy the region’s economic outlook by growing 19.6 percent year-on-year in 2017 to total USD 7.8 billion, according to a recent update from International Data Corporation (IDC). This… Read More
Gene Editing, New Mental Health, Halal Tourism and The Year of Giving, are just a few of the trends that describe a region advancing social change for itself and others, through diversity and inclusion. These were highlighted in J. Walter Thompson Innovation Group MEA’s… Read More
One of the most crucial months for a marketer in the Middle East is Ramadan. With the aim to break through the advertising clutter, and send across a strong message to its consumers last year, Arla Foods created its annual Ramadan campaign for the Lurpak… Read More
Grey Group has appointed Ali Shabaz, who has been the Chief Creative Officer for its Southeast Asia region, to takeover as Chief Creative Officer for Grey Middle East. The move comes as the position opens up with the exit of Mike Shackle, who had joined… Read More
