IPG Mediabrands’ Reprise has promoted Dimitri Maex to Global Chief Executive Officer (CEO). He previously held the role of Global Chief Operating Officer. In his new role, he assumes full responsibility for the company’s financial performance, as well as its augmenting its suite of services… Read More
Mums@Work has been re-branded to Women@Work. The change reflects the organization’s expanding mandate to support women’s career progression and champion gender inclusivity in the UAE, while continuing to support mothers through flexible roles. The rebranding enables Women@Work to support the UAE Gender Balance Council’s goal… Read More
Careem has embarked on a global campaign that communicates its new positioning and reinforces its brand purpose with the message ‘Start Something’. Created by Careem’s agency of record, TBWA\Raad, the campaign will run in 12 markets across the Middle East & North Africa (MENA) region.… Read More
Mobile is increasingly seen by marketers in the Europe, Middle East & Africa (EMEA) region to be an effective marketing channel, but as it continues to be a disruptive force across industries, it has yet to reach its potential. These are some of the findings… Read More
Oppo has appointed Ethan Xue as its new President in the Middle East and Africa (MEA) region. The development comes as Andy Shi, Outgoing President of Oppo MEA, assumes his new role as Senior Director of Global Product Marketing at Oppo Headquarters in China where… Read More
Havas Group has acquired independent digital agency Langoor. A full-service digital agency led and driven by creative technologists, Langoor was founded in 2010. In addition to its headquarter India, the agency is present in the Middle East and Australia. Its team of 170 specialists provide… Read More
Unilever has launched a body-care product, ‘Love, Beauty and Planet’ to drive and support the sustainable beauty movement across the Middle East. Making its debut in the region, the new product range aims to reduce its annual carbon footprint by 20 percent by the year… Read More
Real continues to be important along with the role content plays in marketing, along with the growing millennial parents target group and sports, specifically football, in making marketing more effective in the Middle East & North Africa (MENA) region. Following an analysis of the results… Read More
UAE property portal, Bayut.com has gone all out in its latest TV commercial starring Hollywood actor Chris Hemsworth. Oscar Award winning director Robert Stromberg and cinematographer Jordan Buck shot the TV commercial entirely in Dubai. The complete project was conceptualized and produced by Crayons Communications,… Read More
CAFU, the region’s first on-demand fuel delivery service app has produced its first crowdsourced film by engaging with its customer base in an interesting way. CAFU shot and produced the film ‘Faded Voice’ which is a humorous take on what happens when someone loses their… Read More
