The Omnicom Media Group MENA has continued, now for seven years, to be among the Great Place to Work UAE’s ‘Best 25 Workplaces’. This year the media holding company, led by CEO, Elie Khouri, has taken the number three spot as the best employer in… Read More
It has been two years since Zenith named Vittorio Bonori as its Global Brand President. Under his leadership, a year ago, the Publicis Media agency donned a new global brand vision and identity. The Arabian Marketer caught up with Mr Bonori to take stock of… Read More
Dubai-based independent communications agency Alisa PR is appointed to handle the PR duties of the sixth edition of Arab Fashion Week (AFW) in Dubai, along with a new office opening in Dubai, over a media ceremony on Queen Elizabeth 2 at Port Rashid. AFW is… Read More
If you have ever been in Saudi Arabia, and are familiar with the kingdom’s culture, it is impossible that you walk away from this Pepsi ad without that hair-raising experience, when a message just hits home. The results reiterate the success of the message. Since… Read More
Mai Dubai, the Dubai based bottled water company, has appointed TBWA\Raad as its lead creative agency of record after a competitive pitch process that included several leading agencies in the Middle East. The new partnership will come into effect this month and will see TBWA\Raad… Read More
The region’s own cab hailing digital service, Careem, has initiated a pitch to review its creative duties. While Careem officials did not respond to Arabian Marketer’s queries, well placed industry sources indicate that the pitch is in advanced stages. Sources also state that J. Walter… Read More
The technology sector, particularly the software sector, saw the most number of professionals leaving their companies in the year 2017, pegging the figure at 12.3 percent. This was revealed in a LinkedIn analysis as it studied sectors experiencing the highest talent turnover rates in the… Read More
Following its recent launch in Beirut, PHD is now setting up operation in Cairo, Egypt. Located in the central district of Zamalek, the new agency is the network’s fifth location in the Middle East including Dubai, Abu Dhabi and Riyadh. As per the Omnicom Media… Read More
Campaigns for Puck and Emirates NBD join Audi, Deutsche Telekom, eBay, Guinness, Microsoft, Pantene and Reebok in the 19 campaigns from around the world that have been shortlisted for the Warc Awards’ Effective Use of Brand Purpose category. Two entries from the Middle East &… Read More
Publicis Media has unified leadership structure across Publicis Media EMEA and APAC, with Gerry Boyle appointed to the role of CEO, Publicis Media EMEA and APAC. In his EMEA remit, Mr Boyle succeeds Iain Jacob, CEO, Publicis Media EMEA, who is leaving the company to… Read More
