Mindshare has made two significant leadership changes to its growth markets region that includes Middle East and Africa among other markets. The agency network has promoted Prasanth Kumar, aka PK, to the position of CEO for MENA and Africa in addition to his current role… Read More
The International Andy Awards, probably the first award to hold a live broadcast of its jury deliberations on the entries, has announced its winners for this year. From the region, FP7/CAI has won in Idea and Craft category for its campaign ‘Now or Never’ for… Read More
Brands and marketers want to know what is going on in the minds of their consumers. Giving an example on how brands can understand the behavioral patterns of their buyers, Via Media Dubai shared insights into the behavioral patterns of customers through practical examples, on… Read More
Ascential plc., the parent company of Cannes Lions International Festival of Creativity, has given Philip Thomas, the CEO of Ascential Events, the additional role of Chairman of the festival. As is known, Terry Savage leaves the position after this year’s Festival in June. Previous to… Read More
From the time we get up to the time we go to bed, we are surrounded by different types of sound. It helps us to recognize many things without looking at them. It helps us to re-create many scenes in our head without observing them.… Read More
The Dubai Lynx International Festival of Creativity 2018 awarded over 160 metals this year to nearly 25 entering agencies and companies. In a lead by a significant margin, TBWA has dominated the awards show. The Big High – TBWA\Raad On the back of 45 wins,… Read More
its. Communications, a marketing and advertising agency operating in Lebanon and the Arab region, has added two departments — its. Stories and its. Health, which will be dedicated to TV production and health awareness services respectively. its. Stories specializes in video production through web services,… Read More
With a total of 43 Lynx awards including eight Grand Prix, seven Golds, 13 Silver Lynx and 15 Bronze Lynx, TBWA\Raad has celebrated a night of success at the Dubai Lynx International Festival of Creativity 2018. The agency walked away with Agency of the Year… Read More
Following the historic driving ban lift decree in Saudi Arabia, Chevrolet pays a tribute to the women of the Kingdom reminding that the right to drive still means it is up to the women on when they want to drive. The #UpToMe campaign for KSA,… Read More
As the time for the Dubai Lynx International Festival of Creativity awards nears, the festival has unveiled the final set of shortlists. In the Creative Effectiveness category, that essentially measures the success of a campaign in the marketplace, seven entries would be competing for the… Read More
