As Dubai Lynx International Festival of Creativity kicks off, the first set of shortlists have been announced. In the Branded Content & Entertainment Lynx categories, 25 pieces of work have made it to the shortlist. Impact BBDO, including work from BBDO Pakistan, leads the shortlist… Read More
In a candid conversation, Havas Media’s Regional Managing Director, Dany Naaman, calls out industry analysts crying ad spend decline & urges marketers to walk the talk in transparency and partnership. Excerpts: Would you agree 2017 was an interesting year for the industry? It was, however,… Read More
Burson Cohn & Wolfe (BCW) has named Sunil John, the Founder & CEO of ASDA’A Burson-Marsteller, as the President of BCW’s Middle East operations. BCW was created in February through the merger of WPP’s Burson-Marsteller & Cohn & Wolfe PR agencies. At BCW, the fast-growing… Read More
One may say, about time, but the Global Effies will finally be seeing a juror from the Middle East & North Africa (MENA) region in its 2018 edition. This year the Global Effie competition, that celebrates marketing communication efforts that have proven their effectiveness in… Read More
Not many pursue a path that shapes up the very nature of an industry. MCN Chairman, Akram Miknas, has neither dreamed small nor given up on his dreams ever. As he celebrates his 50th work anniversary, he is looking to do more. For his contributions… Read More
Following a competitive review involving digital and creative agencies, Beiersdorf (BDF) has reappointed OMD to manage its creative and digital assets. The new three-year contract is the latest development in a relationship that was established over 10 years ago with the skincare company. The agency… Read More
A doyen of the marketing and advertising domain, Akram Miknas, the chairman of Middle East Communication Network (MCN) has made an impact that is far reaching – not just in the industry but also globally. Leading names from the business share thoughts on Mr Miknas’… Read More
In the wake of an extensive pitch process, Etisalat Misr has appointed Starcom Egypt to handle its media mandate. The pitch focused on both planning and buying capabilities that were carried out over the duration of a year. Apart from Starcom, four other agencies from… Read More
If we had to single out the hero in the Volkswagen’s new six-week brand campaign, it has to be tech that has been put at the heart of the message. With renditions employing humor as a mode to resonate with the consumer, the campaigns have… Read More
Dubai Lynx will bring See It Be It Dubai to the 2018 Festival. The initiative, powered by Neutrogena, is an acceleration program for women on the cusp of career progression in the communications industry in the Middle East & North Africa (MENA) region. See It… Read More
