Allowing flexible hours enables efficiency for both genders, according to a new survey carried out by PR and communications body, Global Women in PR (GWPR). While flexibility is attractive to the 83 percent of parent respondents who found balancing childcare and work a challenge, women… Read More
Regional brands and marketers are increasingly using the power of audio to deliver messages to over 50 million consumers in the Middle East and North Africa (MENA) region. This was highlighted once again at the first Anghami-organized Digital Audio Day, done with the support of… Read More
The Epica Awards has extended its entry deadline to Friday, October 13. Potential entrants in the fields of advertising, PR, design and digital have time to submit their work to Epica’s jury of journalists covering the creative industries. Apart from giving late entrants a chance… Read More
Forecasting what the future may hold has never been an exact science. Yet, at this year’s Cannes Lions Festival of Creativity, futurist Ray Kurzweil gave an indication for the launch of ‘Merge’, PHD’s latest book. Within the next three decades, humans will merge with machines,… Read More
After a lengthy pitch process involving global and local agencies, Publicis Media agency Zenith, based in Cairo, has been appointed to handle the prestigious media assignment for Telecom Egypt, one of the market leading telecom operators in Egypt. The account duties span across all strategic… Read More
MCN has appointed Joe Nicolas as Regional Managing Director, UM MENA. Mr Nicolas has been with UM for over eight years, and has been an integral part of leading UM. He has been working closely with Chris Skinner who led UM MENA since 2013, and… Read More
ASDA’A Burson-Marsteller has appointed Hassan Fattah, the former editor-in-chief of The National newspaper and a senior executive with Brunswick Group, as its Managing Director. Mr Fattah will provide senior counsel to the agency’s regional corporate and government clients, as well as drive the firm’s new… Read More
It was early in July this year, that JCDecaux, along with its Emirati partner DXB Media Advertising, won a new street furniture contract in Dubai for 10 years, following a competitive tender by Roads and Transport Authority (RTA). In the wake of this win, the… Read More
FP7/DXB has retained Jawwy, the digital mobile brand from STC. Earlier this year, Jawwy held a full-fledged pitch with various local and multinational agencies participating. FP7/DXB had re-pitched for the opportunity to continue its partnership with Jawwy from STC. Leading the brief, Tarek Miknas, CEO… Read More
Gender is a hot-button issue in 2017, with gender-related controversies multiplying around the world. But will there come a time when gender is regarded as no more important than a person’s height, handedness, or hair color? Based on the findings of Havas Group’s recent survey… Read More
