Al Fahim Group has parked its media and creative mandate with Garage366. Al Fahim Group’s subsidiaries engage in automotive, hospitality, industrial, property investment, and travel & tourism businesses in the UAE. While servicing all subsidiaries, Garage366 will be focusing on Al Fahim Automotive. “We look… Read More
It is now a given that 2017 and 2018 are going to be two of the toughest years for the marketing fraternity in the Middle East & North Africa (MENA) region. Reasserting this, data from Ipsos Stat indicates a 22-30 percent drop in advertising spends… Read More
When comparative statistics were first published in 1986, Saudi Arabia occupied the second position after Kuwait with USD 672 million annual advertising spend in measured media. In 1987, the Kingdom jumped to the top position, which it occupied till 2005. Its ad market size grew… Read More
Publicis Media has appointed Ali Nehme to the newly created role of President of Innovation and Commerce, EMEA. The promotion follows a period of significant growth across the region and continued transformation. Currently Chief Strategy Officer for Publicis Media in the Middle East, in his… Read More
The 64th Cannes Lions International Festival of Creativity has turned out to be among the best for the Middle East and North Africa (MENA) region, including Turkey. MENA agencies have bagged a total of 41 Lions. Last year, the region had won 26 Lions in… Read More
Celebrating Eid festivities, du wanted to reach out to the UAE residents and citizens with a video that was filmed on a lighter note and musical rhythm. The objective was to shed light on the most beautiful moments experienced ahead of Eid. The video also… Read More
The only global creative awards judged by journalists officially launched its 31st year, revealing the ceremony venue, new categories, conference speakers, additional jury members and the jury president. Epica will hold its next jury meeting, conference and ceremony in Berlin from November 13-16. The 2017… Read More
The global ransomware assault, that was first felt in May 2017, has hit closer home to the advertising and marketing industry. Global Holding Company WPP was hit a cyber attack on June 27, 2017, with some of its offices, in some markets, even having to… Read More
The Cannes Lions International Festival of Creativity is on its sixth day and the organizers have announced the final set of the shortlists. With this, only Integrated and Titanium Lions are the only remaining category. The shortlists for these will be announced on June 23,… Read More
As the fifth day of the Cannes Lions International Festival of Creativity comes to a close, MENA agencies have won 10 Lions. The wins are across the Media, Design, Product Design, Entertainment and the Entertainment for Music category. Y&R Dubai won a Gold for its… Read More
