FP7/DXB has officially won the Dubai brand launch project for Uber. Uber had initiated a full-fledged creative communication pitch process in February 2017, with the objective of identifying a communication partner for its brand launch. Various multinational agencies participated in this pitch process, details of… Read More
While happiness scores are high and stress levels are low, there is still a noticeable trend of financial prudence among the residents of Saudi Arabia. Optimism about the future is high, largely rooted in the confidence in the government’s ability to address the macro-economic issues,… Read More
Horsepower may well be the accepted global unit of measurement of power. However, as many vehicles with high horsepower fail to perform in the sand, how can their performance be measured in an environment unique to a desert? Nissan attempted to answer this question with… Read More
Warc 100, the annual ranking of the world’s best marketing campaigns and companies according to their business impact, is here. Procter & Gamble, Vodafone, BBDO Worldwide, adam&eveDDB and WPP are among the organizations at the top of this year’s rankings, which are based on performance… Read More
Effie Worldwide is gearing up for a new board of directors, tasked with continuing the nonprofit’s mission to serve as a forum for marketing effectiveness. The board includes representation from major brands, entertainment and media companies, and a position for an agency from each of… Read More
With just one more day to go for STEP Conference 2017, one of the most attractive features of the event is set to be the startup showcase, designed to be the largest of its kind in the region. The startup showcase is presented by Cadillac… Read More
The decline streak in advertising spends forecast that Publicis Media’s Zenith publishes has continued. The Middle East and North Africa (MENA) region is said to be the only region forecasting a drop in ad spends this year as well, according to Zenith’s new Advertising Expenditure… Read More
The Festival of Media Global Awards has released the shortlisted entries for 2017. A total of 10 entries from the Middle East & North Africa (MENA) region is competing for the final metals. These include entries largely from the United Arab Emirates (UAE) and also… Read More
BBDO & Proximity Pakistan has collaborated with PepsiCo to create a new campaign for the energy drink, Sting, titled #StingChallenge. Partnering with one of the world’s youngest Olympic medalist for boxing, Amir Khan, BBDO created a TV commercial that showed fans helping Amir train for… Read More
Open D Group, Retail Access and Sparkle, the retail and branding design agencies, have rebranded to ODG to implement a simpler, cleaner, agile and integrated organization to deliver its expertise in intelligence, branding, design, project management and digital solutions. The integration of these three brands… Read More
