Just ahead of the Cannes Lions International Festival of Creativity, scheduled to take place from June 16-24 2017 in France, the Festival has announced the shortlists for the Innovation Lions Award. In this category that celebrates the role of technology in advertising and communication, a… Read More
The first shortlist of The WARC Awards, a new global competition honoring the effective use of emerging marketing disciplines, is now released. A total of 19 entries from 10 countries have been shortlisted in the Social Strategy category, which links social strategy to business success.… Read More
In Ramadan, men in most parts of the world, usually tend to relax before Iftar or around Suhour. Their time is spent in work or with friends or playing with the children. And in most cases, their role ends there. It is usually the women,… Read More
OSN, together with Socialize, has launched a bold campaign that states unequivocally that House of Cards Season 5 is going to air only on the OSN network, and not on Netflix. “The purpose of the campaign is to tell people in an engaging, entertaining way… Read More
GroupM has undertaken a significant portfolio restructure that will lead to the merger of two of its agencies – MEC and Maxus into a yet to be christened entity. The global move will roll out in different ways, depending on the markets. In most cases,… Read More
Fight terror with love. Kuwait-based telecom operator Zain had a powerful message against terrorism this Ramadan. At a time when suicide bombings and other acts of terrorism have amplified concerns across the world, the video advocates a message of love and fight the fear. The… Read More
Publicis Media has put a structure to attract fresh perspectives in its operations. The media holding company has created a next generation board that will work with its global executive group to address opportunities and drive transformation. The next generation board members have the complete… Read More
Mindshare has expanded Sanchit Sanga’s role of Chief Digital Officer (CDO) for Mindshare Asia Pacific to include the Middle East and North Africa (MENA) region as well. The new role is effective immediately. In his role as CDO for Mindshare Asia Pacific, Mr Sanga helped… Read More
Pinar, a Turkish food company, has appointed Initiative MENA as its media agency of record. Pinar brands are available in a variety of product groups including dairy, meat and drinking water. Initiative MENA, part of MCN Holding and IPG Group, will be tasked to carry… Read More
Save the Children, an international NGO, has launched a campaign to remind people of the harsh realities that confront Syrian children. A result of Facebook’s Hack for Good, ‘It’s not the same for them’ will run throughout Ramadan, across the Middle East and North Africa… Read More
