Facebook is going all out to remind marketers the role that the social media platform plays when it comes to connecting with consumers during Ramadan in the Middle East & North Africa (MENA) region. The playbook that it has put together for marketers and agencies… Read More
Y&R is seeing a change of guard in the Middle East & North Africa (MENA) region, as Georges Barsoum takes charge of the agency as its CEO. Mr Barsoum succeeds Ramzy Abou-Ezzedine, who has led the agency since 2015 and was instrumental in repositioning the… Read More
Zenith has unveiled a new global approach to communications, supported by a relaunch of the network’s brand identity, proposition and platforms. The move is said to be the most significant development for the network since the launch of its ROI Agency positioning in 2002. Building… Read More
The One Club for Creativity is holding its 44th Annual One Show Awards which is currently underway in New York. From the Middle East and North Africa region, 19 winners stood out in the branded entertainment, design, direct, moving image craft, print & outdoor, public… Read More
Omar Tom, Strategic Planner at Leo Burnett Dubai, Elie Raad, Branded Content Manager at AMS and Levent Donertas, Digital Account Executive at TBWA\RAAD are the three lucky winners of IAA’s 2017 #IAATICKETTOCANNESLIONS competition. The winners were selected based on their originality, creativity, passion and personal… Read More
McDonald’s has been named The YouTube FAB Brand/ Marketer of The Year at the 19th edition of the International Food and Beverage Creative Excellence Awards (The FAB Awards), bagging nine nominations across the various categories. FP7/BAH has featured from the region among the finalists at… Read More
Dulsco has appointed a consortium of eight WPP companies, led by J. Walter Thompson, for a complete brand revamp. The more than 80-year-old Dubai based and founded company, with over 12,000 employees that operates across HR Solutions and Waste Management, has set new and aggressive… Read More
Gearing up for its first ever MENA Strategy Prize, Warc has now lined up its complete jury. The competition had earlier roped in Asad ur Rehman, Director – Media, North Africa & Middle East, Unilever as the Jury Chair. The Warc Prize for MENA Strategy… Read More
Michael Nederlof will transition from his role as CEO of Dentsu Aegis Network Middle East & North Africa (MENA) in September 2017. While the details are not known yet, it is understood that he will pursue a new opportunity within the network outside of the… Read More
Just a little over a year after it had awarded its media mandate to OMD, Abu Dhabi Commercial Bank (ADCB) has opened up its media for review again. The reason for a fresh call is unclear, but some of the leading agencies are eyeing the… Read More
