In order to bring in higher levels of measurability for its clients’ digital activities and enhance marketing performance, Omnicom Media Group (OMG) is extending its international partnership with digital analytics company Moat to the Middle East. The decision is the latest move by OMG MENA… Read More
Who would have thought that it would take a miserable rainy day in London, and someone going through a really bad day to create the perfect setting for a brand campaign? Evidently, Atlantis the Palm Dubai and its agency FP7/Dubai. London, among one of the… Read More
YouTube is going to kick start its second edition of The Lantern Award, an accolade which celebrates the Middle East and North Africa’s (MENA) most engaging and creative advertisements during Ramadan and Eid. Designed to recognize the MENA’s creative, media and advertising agencies, The Lantern… Read More
Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) is gearing up for the next phase of its campaign #BeMyGuest. The film aims to further enhance the Emirate’s position as a ‘must-visit’ destination and attract even more tourists from India, a key source market for… Read More
If you are in Dubai, chances are you have come across some very interesting advertising messages that would only be possible in the dreams of car owners or potential car buyers. Uber and its agency FP7/ are going all out to convince travelers that to… Read More
The industry’s key decision makers will gather for the fifth edition of the ArabNet Digital Summit – counted among the region’s most influential conference for digital business and innovation – on May 16-17, at the Madinat Jumeirah Conference and Events Center in Dubai. For the… Read More
Ramadan is quickly approaching. For brands marketing to the Middle East & North Africa (MENA) region from May 26 to June 24, 2017, the advertising plan needs to cater significantly to this religious holiday. To help media agencies and media owners prepare, Effective Measure has… Read More
Saudi Arabia is an attractive market for foreign investment, but it can be a difficult path to navigate. Without understanding nuances of the market, especially in important times such as Ramadan, most business professionals will be unprepared for what they would face, and what is… Read More
Publicis Media Middle East has elevated Amer El Hajj to Chief Investment Officer from his previous role of EVP Group Trading & Commercial Managing Director. The development is effective immediately. “Amer’s proven track record for successfully leading large scale initiatives, supporting all market’s commercial requirements… Read More
“Trust is like the air we breathe — when it’s present, nobody really notices; when it’s absent, everybody notices”: this Warren Buffett quote could not be truer for the present day environment in the advertising and marketing business. Marketers are dealing with newer challenges impacting… Read More
