On the second day of the Festival, the Dubai Lynx International Festival of Creativity has shortlisted the entries in the Innovation Lynx category. Impact BBDO and Memac Ogilvy & Mather have two entries each in the shortlist comprising only eight entries. Impact BBDO’s work for… Read More
Creativity is credited with all of human progress. It can drive economy and human development, and this is one reason why award winning creative work is a celebration not only for a specific industry but for a nation at large. Over the years, the Middle… Read More
The Directory Big Won 2016 rankings placed the BBDO Network ahead of any of its competitors – a feat that BBDO is perfecting year-on-year. One of the main contributors to this success is the fact that the agency stood numero uno in 12 of its… Read More
Most media, advertising and marketing professionals from across the region would be busy making their way to the Dubai Lynx International Festival of Creativity as the four-day forum and awards kicks off today. The Festival organizers have increased all elements of the Festival with five… Read More
This year, Dubai Lynx has launched a dedicated program, Sundowner Sessions, focused on commercial production, its challenges and opportunities for the future. Hosted by twofour54, the sessions will feature a range of some of the region’s top producers and directors. “This series of talks caters… Read More
With just four more days to go, it is nearly time for Dubai Lynx International Festival of Creativity that will take place from March 5-8, 2017. The top speakers at Dubai Lynx will explore the language of creativity through the lens of music, movies and… Read More
The sharing economy, green revolution, travel and personal finance are all becoming important areas where consumers in the Middle East & North Africa region are driving and defining modernization trends. Crimson Hexagon, that provides business insights from social data analysis to inform strategic enterprise decision-making,… Read More
Media is viewed as a “complex headache” by advertisers who are failing to provide leadership in this critical investment area, according to a new report from media change consultants ID Comms. The findings of the 2017 Global Media Thinking Survey reveal the poor strategic approaches… Read More
Communications agency O2 has appointed Sami Eid as its Chief Executive Officer. The development comes at a time when O2 is celebrating its 11th anniversary. During his career, Mr Eid has worked with a number of regional organizations including Aldar, Bloom Holding and Marya Investments,… Read More
Nike has gone all out in its latest marketing campaign ‘What Will They Say About You’. Given the upcoming International Women’s Day theme of #BeBoldForChange, the message could not have come at a more perfect time. The sports giant ad campaign supports victory and success… Read More
