The decline streak in advertising spends forecast that Publicis Media’s Zenith publishes has continued. The Middle East and North Africa (MENA) region is said to be the only region forecasting a drop in ad spends this year as well, according to Zenith’s new Advertising Expenditure… Read More
The Festival of Media Global Awards has released the shortlisted entries for 2017. A total of 10 entries from the Middle East & North Africa (MENA) region is competing for the final metals. These include entries largely from the United Arab Emirates (UAE) and also… Read More
BBDO & Proximity Pakistan has collaborated with PepsiCo to create a new campaign for the energy drink, Sting, titled #StingChallenge. Partnering with one of the world’s youngest Olympic medalist for boxing, Amir Khan, BBDO created a TV commercial that showed fans helping Amir train for… Read More
Open D Group, Retail Access and Sparkle, the retail and branding design agencies, have rebranded to ODG to implement a simpler, cleaner, agile and integrated organization to deliver its expertise in intelligence, branding, design, project management and digital solutions. The integration of these three brands… Read More
InSkin Media, the advertising technology business that develops various brand advertising formats, reported a successful first six months of its business in the GCC region, since the London-based company launched its Dubai office in October last year. The industry’s hunger for innovative, user-friendly formats in… Read More
The fast-paced world of advertising is touching new horizons of effective marketing, branding and customer acquisition. With the advent of programmatic i.e. automation of media buying and selling, advertising via new media technology is becoming more and more effective and efficient. But the sky of… Read More
Every tale of glory begins with its heroes. The story of advertising in the Middle East & North Africa (MENA) region has its own few who had defied conventions to lay the foundation of a creative industry that would eventually take MENA and its work… Read More
Having built an advertising empire that is on the brink of its Golden Jubilee celebrations, Akram Miknas has contributed significantly to the advertising and marketing industry in the Middle East & North Africa region. From advice to his son, to the one regret of his… Read More
The call for entries to the official Cannes Lions International Festival of Creativity global student competition, Future Lions, has begun. This year AKQA invites those willing to look ‘Beyond’ what’s expected to create the future. Future Lions discovers tomorrow’s most innovative talent, and over the… Read More
MEDPUSH has signed an affiliation agreement with EMM International, a global media auditing and management consultancy firms to represent EMM in the Middle East & North Africa (MENA) region. The agreement aims to expand the geographical coverage of EMM International and enables MEDPUSH to have… Read More
