Grey Group has appointed Ali Shabaz, who has been the Chief Creative Officer for its Southeast Asia region, to takeover as Chief Creative Officer for Grey Middle East. The move comes as the position opens up with the exit of Mike Shackle, who had joined… Read More
Award-winning art director and visual designer Filippo Spiezia is to join Baroque Worldwide as Partner and Chief Operating Officer. A native of Italy, Mr Spiezia will oversee the company’s business operations and work alongside Co-Founder and Chief Executive, Ali Mansoor as the creative production company… Read More
Meaningful Brands outperform the stock market by a staggering 206 percent. This is just one of the key findings from the 2017 Meaningful Brands, a global study from Havas Group that links brand performance to quality of life and well being. This year, Meaningful Brands… Read More
How do advertisers plan to spend their budgets in 2017? What was the percentage of the ad budget transacted via programmatic in 2016 and what are the expectations from both advertisers and publishers for 2017? Which is the emerging model for programmatic trading? What are… Read More
Media Intelligence firm, Meltwater, has been recognized by G2 Crowd, a business software review platform, as the best media monitoring software. G2 Crowd is a consumer opinion website in the market for software and SaaS solutions. The site published its report on the best media… Read More
Mall of the Emirates, a shopping mall in the United Arab Emirates, has teamed up with JCDecaux Dicon, the Middle-East subsidiary of JCDecaux, to launch a digital campaign at Dubai International showcasing Dynamic Content in Arabic, Russian, Chinese and English based on flight schedules, making… Read More
After spending seven months in the agency as the Regional Director of Digital and Integration, Matthew Butterworth has been promoted to Managing Director of MullenLowe MENA. In his role so far, Mr Butterworth has been championing the coming of the Digital Age since his early… Read More
The rise of ‘dark social’ – online conversations that are not trackable by marketers – will have a growing impact on brands’ social strategy in 2017, according to Warc, the global marketing intelligence service. Research suggests a growing proportion of online social activity is ‘dark’,… Read More
Publicis Groupe’s much anticipated succession plan is finally underway. The Groupe’s Supervisory Board has named Arthur Sadoun as the successor to Maurice Lévy, assuming the role of Chairman & CEO of Publicis Groupe, effective June 2017. Beginning June 1, 2017, Mr Sadoun will become Chairman &… Read More
The Lisbon International Advertising Festival is all geared up to kick off the second edition of the Festival. Said to take place on September 21, at Microsoft Portugal’s headquarters in Lisbon’s Parque das Nações, the Festival will start taking submission of works from the February… Read More
