SMARTIES EMEA, that is among one of the new mobile advertising focused platforms globally, has two winners from the Middle East region this year. Mediavest Group has won two Bronze medals at the SMARTIES, that conducted by the Mobile Marketing Association EMEA. Mediavest was the… Read More
HSBC Middle East chose the perfect ingredients to celebrate its 70th anniversary in the UAE with its customers. Through the video ‘It’s Not A Piece of Cake’, the bank along with its advertising agency Mindshare Dubai, brings out how its no mean feat to achieve… Read More
This phrase often rings in the minds of a person who decides to drop out of an Arabic class. As a student myself, I learned that the struggle isn’t just in the difficulty of the language. A lack of a satisfying answer to the “What’s… Read More
Ben Jones, former Chief Technology Officer at AKQA is the Jury President for the first Innovation Award at the Dubai Lynx International Festival of Creativity to be held in March. The new Award celebrates pioneering technological creativity and supports the objectives set out by the… Read More
As the only global creative awards judged by journalists who write about advertising and marketing, the Epica Awards allow agencies to show their work to a unique group of people who can spread the word about their creative talent. The awards for this was announced… Read More
HSBC UAE’s latest TVC entitled ‘The Wait’ promotes the bank’s new Cashback Credit Card. The film, created by J. Walter Thompson Dubai replays unfortunate money situations the viewer can easily relate to, through the eyes of one main character. His struggles match to the film’s… Read More
Consolidation, organic growth and an integrated Omnicom offer ––– for OMD Worldwide, these are among some of the key factors that have defined 2016. Unlike some of its siblings and competition, OMD did not have a big global account win in the year but the… Read More
Ending a stint of 23 years, Mohan Nambiar has resigned as CEO of MEC. This is a second senior exit for a GroupM agency after the formation of the umbrella brand in the Middle East ad North Africa region. Mr Nambiar was with the media… Read More
Despite its service centers being shut during the night, Saudi Telecom Company (STC) wanted to inform its customers that they could still get hold of them irrespective the day time. With this thought, the telco along with its creative agency J. Walter Thompson Riyadh came… Read More
Orange trailed market players such as Ooredoo and Tunisie Telecom significantly in launching its 4G services in Tunisia. In an attempt to up its efforts to engage the youth, that comprise the majority of the potential subscribers in the market, Orange resorted to content marketing in the… Read More
