The sharing economy, green revolution, travel and personal finance are all becoming important areas where consumers in the Middle East & North Africa region are driving and defining modernization trends. Crimson Hexagon, that provides business insights from social data analysis to inform strategic enterprise decision-making,… Read More
Media is viewed as a “complex headache” by advertisers who are failing to provide leadership in this critical investment area, according to a new report from media change consultants ID Comms. The findings of the 2017 Global Media Thinking Survey reveal the poor strategic approaches… Read More
Communications agency O2 has appointed Sami Eid as its Chief Executive Officer. The development comes at a time when O2 is celebrating its 11th anniversary. During his career, Mr Eid has worked with a number of regional organizations including Aldar, Bloom Holding and Marya Investments,… Read More
Nike has gone all out in its latest marketing campaign ‘What Will They Say About You’. Given the upcoming International Women’s Day theme of #BeBoldForChange, the message could not have come at a more perfect time. The sports giant ad campaign supports victory and success… Read More
With its number of clients growing in the region, PHD has now expanded its footprints in Lebanon. Based in the Capital, the office at Beirut will be headed by industry veteran Maroun Hassoun who has taken the role of General Manager. The Omnicom Media Group-owned… Read More
Digital and direct agency Flourish has added the Samsung Gulf Electronics CRM mandate to its roster following a competitive four-way pitch. The work will encompass digital CRM strategy and delivery, as well as creative across the entire consumer product portfolio including mobile, tablet, wearables, television,… Read More
Omnicom Media Group has topped the 2016 Major Wins report from the Research Company Evaluating the Media Agency Industry (RECMA), ranking the net new business balance of wins and departures from January 1 – December 31, 2016. Winning 29 percent of the USD 20.1 billion… Read More
HP Inc. introduced the first of a series of global initiatives to elevate awareness of the security risks facing businesses and consumers. It kicks off with actor Christian Slater and the premiere of the newly launched HP Studios’ web series, The Wolf, highlighting how corporate… Read More
The year 2016 has been good for the region, particularly for the United Arab Emirates, in context to winning on the global and regional advertising stage. After being named number four in the Directory Big Won 2016, some more good news comes from the The… Read More
When observed closely, there are several insights to ad skipping behaviors. Most notable is that people skip based on the fact that it’s an ingrained behavior. This is further exacerbated by the fact that not only do the majority of onliners skip ads, but they… Read More
