Shifting base to a bigger setup in Dubai Media City, securing account wins and winning at several awards including Dubai Lynx International Festival of Creativity, Epica Awards and the Lories Awards, 2016 seems to have ended well for Cheil Worldwide in the MENA region. This… Read More
Chinese tech player Huawei has opened up its media planning and buying for review in the region. Hitherto, the account has been handled by Initiative MENA. It is understood that apart from Initiative, media agencies Zenith and PHD are also pitching for the business. Last… Read More
Following a three way pitch, BPG Cohn & Wolfe has been appointed to build and grow Guinness World Records’ consumer brand awareness across the UAE and Saudi Arabia. The PR agency was competing with M&C Saatchi and Fleishman Hillard. This is the first time that… Read More
McCollins Media, the boutique PR and digital brand activation agency has bagged the account of the pet food company Nature’s Variety. McCollins Media will be handling the social media mandate for the brand. As part of the mandate, McCollins Media will work on strategizing and… Read More
Clever advertising can go a long way. Middle East’s nut maker A Rifai found this when its front page ad in the Daily Star in Lebanon, created by République – a Beirut-based boutique agency, went viral. Al Rifai was reacting to the swearing in of… Read More
MSLGROUP Middle East has been awarded the Samsung Gulf Electronics public relations account following a competitive pitch against top tier agencies in the region. The Dubai headquartered consultancy was appointed by Samsung Gulf Electronics to handle its traditional and digital PR including media outreach and… Read More
The One Club has released the shortlist for the 44th Annual One Show Awards, one of the most prestigious worldwide competition celebrating creativity in advertising and design. There were 251 shortlisted entries from agencies in 19 countries across 12 disciplines: Branded Entertainment, Cross-Platform, Film, Intellectual… Read More
‘A combination of patience and humility’, ‘a natural-born leader’, ‘driving from the forefront of change’, ‘extremely professional and passionate’, ‘a true business partner’… Leading men and women of the marketing, advertising and media industry, not only from the Middle East & North Africa (MENA) region… Read More
Industry leaders share their experience of working with Alex Saber, Chairman, Publicis Media Middle East, who was voted AM Person of the Year 2016. “Our operations in the Middle East are an absolutely crucial part of Publicis Media’s global business. Under Alex Saber’s leadership, he… Read More
The Middle East’s media talent pool is notoriously competitive, and with the rise of the Millennial workforce, businesses need to re-evaluate their approach to hiring and retaining the best people. In 2016, despite slow industry growth in general, there has been consistent demand for quality… Read More
