Earlier this year, delegates at the Cannes Lions Festival of Creativity discovered the 12 technological forces shaping our future in a session presented by PHD and fronted by Wired magazine’s founder and CEO, Kevin Kelly. ‘Predestination’ showcased how technological advancements, such as virtual reality, augmented… Read More
A people-first strategy, for any company, starts with looking for solutions that impact lives. For Daman, this came in the form of identifying health related issues emerging from lack of Vitamin D, and using that as a key message in its latest campaign – ‘Now… Read More
Publicis Communications, one of Publicis Groupe’s four Solution Hubs, announced a series of appointments in wake of the several global new business wins since the beginning of the year, including P&G Dish Care, GSK, Walmart and Hewlett Packard Enterprises. The new appointments were announced by… Read More
Stephen Martincic has been appointed to the newly created role of Chief Brand and Marketing Officer at Ascential plc. He will take up his new role, based in London, on October 3, and will report to Duncan Painter, Chief Executive, Ascential. Mr Martincic will be… Read More
Omnicom Media Group MENA has increased its maternity leave to 90 days, doubling the provisions in the UAE’s labor law. This is part of a wider program to support the return of new mothers to the workplace, which will also include flexible working hours as… Read More
While much of the stress we experience comes from our personal lives, sometimes, a person’s stress can be caused by, or made worse, by work. In a poll entitled, ‘Stress in the MENA Workplace’, Bayt.com, a Middle East job site, investigates the various factors that… Read More
On September 14, 2016 Cinema São Jorge welcomed the first ever edition of the Lisbon International Advertising Festival. The festival aims to recognize the best work done in the creative field while establishing the Portuguese capital as one of the world’s advertising hubs. The Young… Read More
The International Advertising Association (IAA) announced its global Vice Presidents appointments to serve for the 2016-2018 term. From the Middle East and Africa region, Sasan Saeidi, Managing Director at FP7 UAE (part of McCann worldwide) has been appointed as the Global Vice President for Content… Read More
Dubai-headquartered creative production company Baroque has been busy. As part of its global expansion, the company has launched Baroque Film. The move follows the company’s acquisition of Milan-based Dress Code Film. The new unit will be spearheaded by Lorenzo Bassano, one of the Co-founders of Dress… Read More
Following your passion can be daunting, but when you dare to do so, you will find that the greatest opportunities and life adventures are simply one step away. With this thought, the new Cadillac XT5 has come to the region with its latest campaign ‘Pursuit… Read More
