J. Walter Thompson, FP7/MENA and Starcom Middle East stole the show at the Effie MENA Awards 2016. In addition to winning the hallmark honors of the evening, the agencies also won the maximum number of awards in different categories. J. Walter Thompson was honored with… Read More
WPP has signed an affiliation agreement with PPG, a digital marketing firm in Iran, which operates more than 15 top digital services companies in the country. This agreement will give WPP and its clients access, on an exclusive basis, to various digital marketing channels in… Read More
As the only global creative awards judged by journalists who write about advertising and marketing, the Epica Awards allow agencies to show their work to a unique group of people who can spread the word about their creative talent. This year, more than 60 editors… Read More
In keeping with Publicis Media’s talent objectives and to accelerate regional development, Zenith Middle East has restructured its management team across the region. Under the leadership of Firas El Zein, CEO of Zenith Middle East, the agency has promoted some of its key talent in… Read More
Meydan Group has appointed G Creative, Grayling’s global creative arm, to be its creative agency partner in the wake of a competitive pitch process. Meydan among one of the key players in Dubai’s business and leisure community, playing an integral role in the Emirate’s vision.… Read More
Bringing digital pinball cricket to the streets of Pakistan does not even begin to capture the fun that BBDO and Proximity Pakistan pulled off to create a unique experience for Pepsi. Cricket worship runs deep in Pakistan, and many of the professional players have begun… Read More
The 31st LIA award ceremony was held in Las Vegas, convening over a 10-day period. LIA is a global award annually honoring legends and pioneers in advertising, digital, production, design, music & sound and technology. The jury teams viewed and scored every entry and determined the recipients… Read More
Nirvik Singh, Chairman and CEO of Grey Group Asia Pacific since 2009, will take on the additional role of Chairman & CEO for Grey Group’s Middle East and Africa (MEA) region. In his newly elevated role, Mr Singh will continue to work closely with Jim… Read More
In the third quarter of the year, WPP reported net sales growth of 2.9 percent with revenues up 23.4 percent to GBP 3.61 billion. Even though Sir Martin Sorrell, CEO, WPP has been vocal on his disappointment of the Brexit vote, the impact of sterling… Read More
MEC is gearing up for a leadership transition globally as, after nearly 20 years at WPP and 14 years leading MEC, Charles Courtier is stepping down from the role of Global CEO to focus on interests outside the company. Succeeding him will be Tim… Read More
