Video advertisements has become an important part of defining a brand. Significant efforts and creativity is invested into the making of these ads. In an attempt to judge these ads, Think With Google publishes the most popular ads each month that are mainly based on paid views,… Read More
Havas reported 3.4 percent organic growth in the first quarter of 2016 that translates into USD 571.1 million. “We are satisfied with the organic growth of 3.4 percent achieved in Q1 2016,” said Yannick Bolloré, Chairman and CEO, Havas. The quarterly earnings showed the organic revenue growth… Read More
The Dubai-based boutique PR and digital brand activation agency, McCollins Media, has expanded the number of F&B clients with the addition of Ruby Tuesday, Wakame and Mr. Greek. The agency was chosen to handle the accounts following a competitive pitch and, in addition to strategizing and… Read More
Interpublic Group (IPG) has recorded an increase of 6.7 percent in its organic revenue and an increase of 3.9 percent in its reported revenue, allowing it to be beat industry expectations. On the back of the first quarter, the company stated that it is well-positioned… Read More
Abu Dhabi Commercial Bank (ADCB) has now officially announced the appointment of Impact BBDO as its creative agency following a competitive pitch. AM readers would recall that the development had taken place earlier in the year. The agency will work with the bank to elevate its… Read More
After closing 2015 on a fairly good note, Omnicom Group’s worldwide revenue in the first quarter of 2016 has increased 0.9 percent to USD 3,499.1 million from USD 3,469.2 million in the first quarter of 2015. Across the regional markets, organic revenue in the first quarter of… Read More
Marketers face a huge challenge in being able to keep pace with changing consumer behaviour and media consumption. As consumers increasingly turn to digital, marketers are faced with the issue of how to best optimise budgets across channels and understand the role digital media can… Read More
Rani Refreshments in partnership with UM Labs, the technology & innovation division of UM MENA launched a multi screening execution at the Comic Con Dubai 2016 last weekend. This on ground media execution was crafted by combining old stream media – projection screens and the… Read More
After witnessing a modest growth in the last quarter, Publicis Groupe’s consolidated revenue for the first quarter of 2016 totaled USD 2.6 billion, which was up 8.9 percent from USD 2.38 billion in Q1 2015. “We have made a promising start to 2016 – both… Read More
‘The Work, The Work, The Work’ ––– BBDO’s global call sign is the first thing that greets anyone who enters Impact BBDO’s Dubai office. High on the laurels of being crowned the Agency of the Year at the 10th Dubai Lynx International Festival of Creativity,… Read More
