Dubai Wholesale City, an ambitious projects in the UAE recently launched by Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, has chosen Leo Burnett Dubai as its communications agency to introduce the ground-breaking initiative. Leo… Read More
Almarai, a prominent dairy product player in the Arab world, is creating quite the buzz with its recent film on breastfeeding. In partnership with its agency Leo Burnett KSA, Almarai launched the campaign last month. Within a week of launch, the film became the second… Read More
BMW has recently initiated a film series in an attempt to highlight the nature of contemporary arts and culture in the Middle East. The series will attempt to capture the works, interactions and inspirations of different artists from Middle East. “The BMW Group has been… Read More
With its recent AED 1 billion (USD 275 million) funding announcement, Souq.com is on the aggressive, seeking to add more value to its customers and merchants. The etailer’s latest campaign ‘It’s yours.’ aims to put the power back in the hands of the consumers and… Read More
Horizon FCB has launched a campaign to support ‘The Cause’ project, which aims to spread awareness about autism and gather donations. For this campaign, Horizon FCB crafted an idea that involved changing the color of the previous Kuwait flag from red to blue, to represent… Read More
Slated to rollout in the UAE in July, Publicis Groupe has set up a new initiative, Sapient Inside, combining the skills of Publicis.Sapient and Publicis Communications. The unit looks to provide its clients with a competitive advantage that connects brand marketing to digital and enterprise… Read More
One of the world’s best creative in the history of advertising, Washington Olivetto, will be the President of the Executive Jury of the Lisbon International Advertising Festival (LIAF). The Brazilian creative, Mr Olivetto will also receive the festival’s first Career Award. Mr Olivetto is the… Read More
The advertising industry can look forward to a good year globally. The Middle East and North Africa (MENA) region however will have to brace for challenges. The global ad market is on course for 4.6 percent growth this year, up from 3.9 percent growth last… Read More
For Egypt, one of the largest markets in the region, the going has been tough. Leaders from the country have worked hard to change the scenario and pursue growth. But as the global economic environment threatens to slowdown, Egypt will face its share of challenges.… Read More
I have been fortunate in my career to work in many places around the world enjoying different cultures and ‘ways of working’. I have also been fortunate to have worked with some amazing bosses who taught me a lot. The one thing I learnt that… Read More
