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Alex Saber Resigns As Chairman Publicis Media MENA

Alex Saber Resigns As Chairman Publicis Media MENA

7 years ago by Zeba MahmudAdvertising

Alex Saber, Chairman of Publicis Media MENA has resigned from the company.  He will leave the Groupe effective May 30, 2019. “Alex has played a critical role in the development, growth and success of Publicis Media in the region. He is leaving to start the… Read More

Global Village Appoints Publicis Groupe As Integrated Communication Partner

Global Village Appoints Publicis Groupe As Integrated Communication Partner

7 years ago by Zeba MahmudAdvertising

Multicultural festival park, Global Village, has appointed Publicis Groupe as its integrated communications partner following a competitive review. Publicis agencies will be responsible for strategic planning, creative services, communications and public relations, managing social platforms, and securing advertising media for the Global Village. “Through our… Read More

Du’s Customer-Focused Approach With #BeMoreYou

Du’s Customer-Focused Approach With #BeMoreYou

7 years ago by AM News DeskAdvertising

du, from Emirates Integrated Telecommunications Company, is launching a new brand campaign called ‘Be more you’ that emphasizes the self-identification of its users and align with the more human, modern and digital ethos of the telco. Building on the foundational ‘Add life to life’, the… Read More

Cannes Lions Updates Jury Guidelines To Champion Equality

Cannes Lions Updates Jury Guidelines To Champion Equality

7 years ago by Zeba MahmudAdvertising

Cannes Lions has updated its jury guidelines, urging jury members reviewing entries submitted into the awards, to consider whether the work perpetuates negative stereotypes and inequalities. The revised guidelines build upon the Objectification criteria introduced in 2017, in collaboration with Madonna Badger, which challenged jury… Read More

90% Jobs Today Require Creativity & Innovation: Bayt.com

90% Jobs Today Require Creativity & Innovation: Bayt.com

7 years ago by Kiran KidwaiAdvertising

Many of today’s most pressing business problems require creative thinking to solve them, and creativity is an essential ingredient for business growth. Creativity and innovation in the Middle East & North Africa (MENA) poll conducted by Bayt.com, shows that nine in 10 jobs nowadays require… Read More

Diversity In Workplace Drives Financial Performance: PwC

Diversity In Workplace Drives Financial Performance: PwC

7 years ago by Zeba MahmudAdvertising

Diversity in the workplace plays an integral role in driving business sustainability and improving its financial performance. Governments and businesses around the world and in the region have begun to take action, but there is more to be done. The Organisation for Economic Co-operation and… Read More

Duracell Adds Wunderman Thompson To Global Creative Roster

Duracell Adds Wunderman Thompson To Global Creative Roster

7 years ago by Sana MahmudAdvertising

Duracell has awarded Wunderman Thompson all global creative business, with the exception of the North American region. The development comes after a four-month competitive pitch, with over 10 agencies in the running. “Wunderman Thompson delivered strategic creative work grounded in technology executed with big platform… Read More

How To Write A Compelling Brand Story

How To Write A Compelling Brand Story

7 years ago by Jaren NicholsAdvertising

The earliest cave paintings depict powerful stories of survival. Storytelling has always been deeply interwoven into human relationships. Stories capture our attention and contain hidden meanings that stay with us long after the last page has been turned. For businesses looking to establish their place… Read More

In-Airport B2B Advertising Delivers Better Results: JCDecaux

In-Airport B2B Advertising Delivers Better Results: JCDecaux

7 years ago by AM News DeskAdvertising

Business decision makers consider their time at the airport as being a period of ‘still-time’ providing a rare window of opportunity for business to business (B2B) brands to connect with this business audience. This was highlighted in JCDecaux’ study ‘Airports: Open for Business’. The study… Read More

Peugeot Adds Performance & Socialeyez To Agency Roster

Peugeot Adds Performance & Socialeyez To Agency Roster

7 years ago by Sana MahmudAdvertising

Peugeot is reinforcing its comeback in the GCC with a complete revamp of its agency line-up. With new agencies appointed to handle the French brand’s public relations (PR), social media and creative, the auto manufacturer says it is dedicated to raising awareness of its range… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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