Isobar MENA is geared to face 2019 with a change in leadership. Karim Khalifa is stepping down as CEO, firstly of Digital Republic, and then for the last three years at Isobar MENA. Ziad Ghorayeb, appointed as the Managing Director of Isobar MENA, will take… Read More
Publicis Media has consolidated two of its networks — Blue 449 and Spark Foundry — to create one global proposition under the Spark Foundry brand. Chris Boothe, Spark Foundry’s Global Brand President will lead the expanded global network. With this move, the new network aims… Read More
Breaking from its regular norm, the Mobile Marketing Associations Smarties MENA revealed its 2018 winners earlier this year. The platform that recognizes the best in mobile marketing has awarded seven Gold awards in the year, five Silvers and six Bronze Awards. In addition, it has… Read More
Home and small appliance brand Beko has consolidated its regional media account with OMD following a competitive pitch. The account was previously split between two networks, with OMD managing the brand’s activities in Egypt and Jordan. The Omnicom Media Group-owned agency will now cover 17… Read More
Digital Media Services (DMS) and Google collaborated to further breakdown programmatic for marketers in the Middle East & North Africa (MENA) region. As a key programmatic player in MENA, DMS’ portfolio brings together inventory from Arabic and international broadcasters, publishers, video and audio platforms, all… Read More
Social media users scroll through an average of 90 meters of content per day, which fast food company KFC believes works up an appetite. With this in mind, it has launched KFC Scroll Thru, a drive thru for the thumb. The interactive social experience allows… Read More
A strong idea can stand its own. Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has got something working for its #BeMyGuest ad campaign, which has now ready with the third phase of the campaign. Bollywood star Shah Rukh Khan continues to take Dubai… Read More
Z7 Communications, the region’s brand communications agency that focuses on luxury brands, is appointed the Middle East representative for Nikki Beach Resort & Spa Dubai. “We’re delighted to welcome Nikki Beach Resort & Spa Dubai to the Z7 portfolio. The resort is a great mix… Read More
Shutting stores can never be an easy option for any business. After all, nothing matters more than sales and one can never predict how a consumer will take a move like this when it essentially is about challenging a habit. However, there are the few… Read More
Nigel Morris, the Chief Strategy & Innovation Officer, is leaving Dentsu Aegis Network at the end of March. “I’d like to thank Nigel for his commitment to Dentsu Aegis over the past 26 years. He has held a number of leadership roles across the business… Read More
