As brands set out to compete in today’s cluttered markets, quality lead generation has become an increasingly more complex task. Marketers in turn, want assurances that their advertising is being viewed, in brand safe environments and creating the right impact on the right users to… Read More
Dentsu Aegis Network is shaping up its leadership in one of the more important markets in region. In a prominent hire, the agency network has named Eyad Zarea, former Media Director – Middle East, Turkey & Africa at Mars, as the General Manager Saudi Arabia… Read More
As part of a campaign for Berger Paints, BBDO Pakistan/Impact BBDO have collaborated with artist and activist Samar Minallah Khan and Roshni Helpline to put a local form of art, ‘truck art’, to good use. Transport and goods trucks traveling across Pakistan are customarily painted… Read More
A very majority (91%) of marketers think they are doing a good job of portraying women as positive role models in adverts. However, a significant percentage (45%) of audiences think women are still being portrayed inappropriately according to Kantar’s newest analysis of advertising creativity and… Read More
Looks and images are important in the world we live in. While dandruff is seldom among the popular conversations, Head & Shoulders and its agency Saatchi & Saatchi Dubai thought it was about time to make people laugh with some original dandruff jokes. And so… Read More
Contagious has released its 2019 Contagious Pioneers, the global ranking of the agencies that aims to set the standard for creativity, innovation and excellence in marketing. The only agency region from the region to have made it to the top 10 in list this year… Read More
UM MENAT has appointed Jad Chababi to the new role of General Manager, UAE. Mr Chababi’s appointment comes as UM MENAT looks to strengthen its capabilities in its flagship operation and lead on key new initiatives such as integrating the programmatic and performance talent into… Read More
Publicis Sapient is undertaken two major changes. The agency is positioning itself as a “company for growth through a focus on global digital business transformation opportunities”. In line with the rebrand, it has also named Nigel Vaz as the global Chief Executive Officer. Publicis Sapient… Read More
TBWA\Raad is taking the partnership route to expand its footprint in the North Africa region. The Omnicom agency and AB Group have formed a joined venture, establishing presence in Egypt. The new formed agency, AB\TBWA\Egypt, aims for integrated vision and disruptive thinking. It will focus… Read More
For those dealing with laundry as a regular chore, any element of surprise goes a long way in leaving an impression. OMO manages this and more with ‘OMO Tags’. OMO Tags is a result of a partnership between the Unilever detergent brand, its agency TBWA\Raad… Read More
