Mindshare MENA and STEP Group have set up The StartUp Studio, a program that will facilitate partnerships between corporates and startups to deliver technology-based business solutions across fintech, adtech and martech. “In the past five years, we have worked extensively with over 1,000 startups from… Read More
MediaCom MENA has come back home with a Gold and a Silver Award at the Festival of Media Global. This is the only MENA campaign to be so recognized at the festival. The campaign for the launch of Skittles Sours won the Gold award in… Read More
Emirates NBD appoints digital agency Omnia as brand consultant. Having worked with Emirates NBD since 2016 on several projects, Omnia will now be responsible for ongoing strategic counsel and consultancy related to the financial institution’s brand, as well as ongoing brand stewardship and design. “The… Read More
Emirates Airlines and Formula 1 have renewed and expanded their partnership until the end of 2022. Emirates has been an F1 Global Partner since 2013, and the renewed agreement will see the airline get expanded branding and consumer activation presence at over 15 races on… Read More
Smartphone manufacturer Huawei Consumer Business Group Egypt (Huawei) has completed its recent three-way review with the appointment of PHD Egypt as its new agency of record. The full media account is the first win for the media agency’s newly opened Cairo operation. The pitch was… Read More
On its second anniversary, Hopscotch has rebranded as tech platform Hopscotch.work following investment from digital entrepreneur, Tim Baker, Co-Founder of digital agency hug digital that was recently acquired by Grey Group. With a brand new look and capabilities, the investment has led to a complete rebuild… Read More
Cannes Lions has 20 participants taking part in this year’s ‘See It Be It’ program, an increase of five participants on previous years. Now in its fifth year, the initiative aims to create a platform for women who face diversity challenges in the industry and… Read More
“I am here to make sure we are the best digital agency in the region, it’s as simple as that”: Nonchalant, yet profound are the words from Patou Nuytemans, who is now eight months into her role as Chief Executive Officer of Memac Ogilvy in… Read More
Greg James, former Chief Strategy Officer (CSO) North America has been promoted to Global CSO for Havas Group’s media business. Mr James joined the group following Cake’s acquisition by Havas in 2008 where he was a partner and Head of Content. He was promoted to… Read More
Wavemaker, the media, content and technology agency formed in the wake of the Maxus and MEC global merger, has appointed Rabinder Thirumurthy, also known as Rabe Iyer, as CEO for Wavemaker MENA. Mr Iyer joins from a position as Managing Director of GroupM India media… Read More
