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AM Editorial

Zebanomics: Of New Beginnings

Zebanomics: Of New Beginnings

10 years ago by Zeba MahmudAM Editorial

On January 5, 2016 the Arabian Marketer will turn one. As I reflect back at the year gone, I cannot help but acknowledge the many reasons to be grateful and professionally satisfied for an encouraging beginning. A good year for the industry was a great… Read More

Sanascope: Dubai Brings In New Year With A Bold Front

Sanascope: Dubai Brings In New Year With A Bold Front

10 years ago by Sana MahmudAM Editorial

  It was all at once for Dubai as it prepared to bring in New Year with the fanfare and aplomb that millions from across the world have come to expect of the Emirate year-on-year. On the eve of 2016, tourists and residents gathered to the three popular… Read More

Zebanomics: Maurice Lévy’s ‘Un-Skippable’ New Year Wish

Zebanomics: Maurice Lévy’s ‘Un-Skippable’ New Year Wish

10 years ago by Zeba MahmudAdvertising

To put it very simply, the 2016 New Year wish from Publicis Groupé CEO, Maurice Lévy, is a must watch. In many ways, despite the growth that Publicis Groupé and its agencies are witnessing in the Middle East and North Africa (MENA) region, the year… Read More

Love Is all Around On What’s Trending

Love Is all Around On What’s Trending

10 years ago by Sana MahmudAM Editorial

This week on Twitter, it was all about love. Love for their nation, love for their superstar and love for favourite tweets. The tech savvy people of the Arab world take to social media to express their thoughts. The week saw Twitteratis expressing their love… Read More

Zebanomics: What Mktg Professionals Can Learn From Hillary Clinton

Zebanomics: What Mktg Professionals Can Learn From Hillary Clinton

10 years ago by Zeba MahmudAM Editorial

The Benghazi Committee debate did to Hillary Clinton what iMac, iPod did to Apple. After a not-so-good summer campaign, the Thursday debate turned out be Clinton’s best ad campaign yet. If critics have been silenced and experts are already seeing Hillary Clinton being sworn in… Read More

What’s Trending: From Marketing Kingdom To Back To The Future

What’s Trending: From Marketing Kingdom To Back To The Future

10 years ago by Sana MahmudAM Editorial

From Marketing Kingdom Middle East to Back to the Future, the week saw Twitteratis voicing opinion on both the subjects. Earlier this week, the Marketing Kingdom Middle East second edition was trending in Qatar. Marketing experts from Twitter, Yahoo!, the Body Shop, eBay, Cambridge University and Virgin… Read More

What’s Trending: Horror Show, Baseball and Poetry

What’s Trending: Horror Show, Baseball and Poetry

10 years ago by Sana MahmudAM Editorial

This week, while some Twitteratis expressed love for their favourite show, some even shared some vivid suggestions for making baseball game exciting. One of the top trends seen this week was the new season of American Horror Story: Hotel. The seasons first episode was trending… Read More

Zebanomics: Yuan Devalue & MENA – Opportunity In Crisis?

Zebanomics: Yuan Devalue & MENA – Opportunity In Crisis?

10 years ago by Zeba MahmudAM Editorial

The global economy is feeling the aftermath of the financial crisis in the world’s second largest economy – China. The Middle East and North African region is not only putting up a brave front but is also exploring any opportunities that can come in the midst of the China crisis.… Read More

Women Centric Hashtags Trends This Week

Women Centric Hashtags Trends This Week

10 years ago by Sana MahmudAM Editorial

Amongst several tweets by people on their favourite football player, the week saw women ruling the trends. The release of the upcoming Bollywood movie trailer Jazbaa trended and the week ended on a serious note with the world observing Women’s Equality Day. Women’s Equality Day… Read More

Zebanomics: #Mecca_Live – Transforming The Impression Of A Faith

Zebanomics: #Mecca_Live – Transforming The Impression Of A Faith

10 years ago by Zeba MahmudAM Editorial

Ramadan could not have ended on a better note for Muslims than Mecca inspiring the world about all things beautiful about Islam. For me it gives me the opportunity to write about Islam and Snapchat’s #mecca_live. No matter how it is worded, the honest truth is that… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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