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AM Editorial

Sanascope: A Digital ‘Birds Eye’ View Of Mecca…

Sanascope: A Digital ‘Birds Eye’ View Of Mecca…

10 years ago by Sana MahmudAM Editorial

Ever since I started reading on the first reports that trickled in on #Mecca_Live, I just had to write about it for two reasons. It feels wonderful as a Muslim to read people speaking about Islam in the way they did, as a religion I… Read More

Sanascope @CannesLions: Shake That Feeling Of Awe

Sanascope @CannesLions: Shake That Feeling Of Awe

10 years ago by Sana MahmudAM Editorial

No matter what they tell you about the Cannes Lions International Festival of Creativity, nothing prepares you for the sense of scale and busy-ness that this Festival has become so famous for. The well-oiled machine that Cannes Lions is, everything happens in nearly a picture perfect… Read More

What’s Trending: From Cyclone To Singers

What’s Trending: From Cyclone To Singers

10 years ago by Sana MahmudAM Editorial

The week has ended with a cautionary note due to the cyclone predictions to hit Fujairah. The Abu Dhabi Police water rescue team was immediately deployed in Fujairah after reports of water logging in the area and along Sharjah’s Kalba district came in. A video was also posted of… Read More

Sanascope: Coffee With Unilever’s Asad Ur Rehman

Sanascope: Coffee With Unilever’s Asad Ur Rehman

10 years ago by Sana MahmudAM Editorial

It was going to be a busy day – it usually is, but this was the kind that leads to nervousness and thrill in equal parts. Having completed a morning session at the Arab Luxury World last week, I was gearing up for an afternoon appointment with Asad ur Rehman,… Read More

Zebanomics: The Stuff That Leaders Are Made Of…

Zebanomics: The Stuff That Leaders Are Made Of…

10 years ago by Zeba MahmudAM Editorial

When I moved from Mumbai to Dubai and started work here, like people from across the world I had a perception of the region and its leaders because of what I had “heard”. Nothing negative, if that’s how it sounds but mostly about how leadership… Read More

Sanascope: Cannes Lions Matters

Sanascope: Cannes Lions Matters

10 years ago by Sana MahmudAdvertising

This time, next month, if all goes well, I will be in the southern most tip of France, attending the Cannes Lions International Festival of Creativity. After all that I have read and heard about the Festival, I am thrilled at the prospect of being there,… Read More

Zebanomics: CSR In MENA – Putting Money Where The Consumer’s Heart Is

Zebanomics: CSR In MENA – Putting Money Where The Consumer’s Heart Is

10 years ago by Zeba MahmudAM Editorial

There may be the lesser evolved that still view corporate social responsibility (CSR) as something forced upon corporates or a must-do that has to be tick marked in an annual calendar. However, leaders – both from business arena and of society – in the Middle… Read More

Sanascope: Are CEOs Thinking Like Zuck?

Sanascope: Are CEOs Thinking Like Zuck?

10 years ago by Sana MahmudAM Editorial

As much as we want our CEOs to be social savvy, are they? Well, going by Domo and CEO.com’s report release in September of 2014, 68 per cent of Fortune 500 CEOs lack a social presence. The hesitance of majority of CEOs to be active in social… Read More

What’s Trending: Loss Of A Beloved Leader, US Prez In KSA, Twitter Goes Freaky…..

What’s Trending: Loss Of A Beloved Leader, US Prez In KSA, Twitter Goes Freaky…..

10 years ago by Sana MahmudAM Editorial

It may feel like only yesterday that we were discussing New Year celebrations at Burj Khalifa but the first month of 2015 is already over. For the region, the year so far has been marked with its ups and down – some of the biggest ones coming in the… Read More

Zebanomics: As The Love Affair Between Digital & Traditional Media Gets Serious

Zebanomics: As The Love Affair Between Digital & Traditional Media Gets Serious

10 years ago by Zeba MahmudAM Editorial

Much has been researched, written, analyzed and spoken about a digital versus traditional media world. The algorithms change every day, even if the principles of the business don’t and this only means that to stay on top of the game, it is important to pay… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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