As data becomes the most critical aspect of all things business, including marketing, GroupM has set up [m]PLATFORM, a technology suite of flexible media planning applications, data analytics and digital services. The platform aims to improve advertisers’ ability to use audience-defining insights from various data… Read More
Seated, strapped and headsets on…. I had expected the rollercoaster ride that Samsung was offering through its Virtual Reality (VR) headset to be fun but not that real. After all, I was in a chair, at one spot and fully aware of that. But boy… Read More
Merlin Digital, a consumer technology brand, has launched Ridge VR that look to assist the real estate sector in using virtual reality (VR) while connecting with consumers. The Ridge VR claims to impact the way real estate agencies, sales agents, developers, designers and architects can… Read More
Key global and regional industry leaders will take the stage at Innovation Live! in association with Dubai Chamber, addressing the innovative initiatives taken in the UAE to fulfill the National Innovation Strategy and the UAE Vision 2021. The lineup of speakers include H. E. Hamad… Read More
Data management will be the most important skill for Middle East organizations in 2017, with Chief Data Officers taking on the role of driving organization wide skills growth. With cloud, mobility and the Internet of Things driving IDC’s prediction of 10-fold data growth to 44… Read More
Ecommerce in the region is growing, promising the rise of an industry that has changed business dynamics in markets such as China and India. There are some trends and innovations in ecommerce and the attribution strategies that are transforming the sector globally and locally. Criteo… Read More
The Middle East and Africa (MEA) will experience the fastest rate of digitization in the world according to analysts IHS Markit. Shipments of LTE technologies* increased by more than 300 per cent in 2015, and the MEA region is projected to be one of the… Read More
The much expected world of Virtual Personal Assistants (VPNs) may still not be upon us but technology-led companies are taking steps every day to make consumers’ lives easier. In that vein, Careem, the region’s app-based car booking service, has entered into a strategic partnership with… Read More
Mydala, an India based local services marketing platform, is expanding in the UAE market, launching operations in Dubai. “Dubai, with its high internet and smartphone penetration, is a mature market. Shoppers are very savvy when it comes to getting the most bang for their buck. More transactions… Read More
Global developer Emaar Properties PJSC has appointed Veresh Sita, an international technology professional with deep expertise in developing customer-oriented solutions and experiences, as its Chief Digital Officer (CDO). Mr Sita joins Emaar from Alaska Airlines, where he was CIO, responsible for overseeing an organization of… Read More
