The changes in the device ecosystem, recent shifts in video behavior and the need to understand a constantly changing future in terms of consumer technology have led to the emergence of a new kind of consumer – the ‘onliner’. Google has taken a closer look… Read More
On average, a typical digital consumer now owns 3.23 of connected devices. Global Web Index that tracks ownership of 12 different connected devices – from smartphones, laptops and tablets to streaming sticks, wearables and games consoles – asserts this. The differences by age stand out… Read More
This is a great time to be an ecommerce company in the UAE, as more people are online now than ever. According to Euromonitor, ecommerce equated to just 1.5 percent of the overall retail industry spend in the UAE during 2016, a figure which could… Read More
Social media users are comfortable in maintaining a presence across more than one platform; while digital consumers had an average of around four social accounts back in 2013, this figure has now doubled to around eight. This growth is not only a result of the… Read More
For many brands, the traveler forms part of an important set of consumers, especially given the manner in which the travel industry continues to boom in a region like the Middle East & North Africa (MENA). But as some marketers may know, there is no… Read More
Cadillac, in partnership with The Andy Warhol Museum, has named 2017’s final exhibition of ‘Letters to Andy Warhol’, which is set to take place at UAE’s Dubai Design District (d3) as part of Dubai’s urban lifestyle event, Sole DXB. Held from 8-16 December 2017, the… Read More
With portfolio of consumer healthcare brands including Sensodyne, Panadol, Parodontax, Otrivin and Voltaren, for GSK efficiently driving reach and achieving better penetration across markets such as KSA and UAE is imperative. However, that presents challenges in a region where more people spend time on digital… Read More
Completing five years in the Middle East and North Africa (MENA) region, Facebook opened doors to new regional headquarters in Dubai. The 20,000-square-foot space features an open office concept, and showcases regional cultural inspirations through the various designs and artistic cues. Since launching its local… Read More
How are digital users, particularly gamers, engaging with eSports tournaments across the world? Global Web Index looks to answer this question, reiterating the fact that while digital has become near mainstream in the Middle East & Africa (MEA) region like some of the other regions,… Read More
Dubai Airport Freezone Authority (DAFZA) and wasl Asset Management Group have joined hands to launch Dubai CommerCity in the Umm Ramool area. This AED 2.7 billion, 2.1-million square feet joint venture is the first free zone dedicated to ecommerce in the MENA region. The initiative… Read More
