While digital media began as a land of equal opportunities, and in many ways still continues to be so, in digital advertising, much of the spending has become about two players –– Google and Facebook. As several industry reports and marketers own experiences have indicated,… Read More
Voice tech is gaining importance in the smartphone market. According to data from Global Web Index, with almost one in four internet users already using voice command tools on their mobiles, this tech is key to the future growth strategies in the smartphone industry. Apple’s… Read More
LinkedIn celebrated the success of companies in the Middle East & North Africa (MENA) region in the talent and employer branding space by hosting the 2017 edition of ‘MENA Talent Awards’. Held for the third consecutive year, the awards recognized and acknowledged LinkedIn’s top customers… Read More
After appointing a Happiness Minister for the state, in another global first, UAE has now named a State Minister for Artificial Intelligence (AI). The decision was announced post the reshuffling of the UAE cabinet indicating that the country is focusing on the new era of… Read More
Gulf News and Khaleej Times seems to be the prominent news channels that viewers read online in the month of September, according to the latest digital landscape report by Effective Measure. Gulf News got 3,073,159 unique views, with page views accounting to 22,913,047. On the… Read More
Today’s connected world is driving a ‘consumer trust divide’ between suspicious minds in developed nations and more accepting attitudes in emerging countries, according to Kantar TNS’s latest Connected Life research. Kantar TNS surveyed 70,000 people across 56 countries and conducted 104 in-depth interviews as part… Read More
The UAE’s ecommerce sector is gaining milestones in light of the growing popularity of online shopping in the country. According to a recent industry study, the value of the local ecommerce market will hit the AED 40 billion mark by 2018, fueled by tech-savvy consumers… Read More
Digital Marketing agency, Red Blue Blur Ideas (RBBi), has appointed Ryan Garner as Head of Paid Media, as part of the company’s overall growth plans for the region. With more than 12 years’ experience in biddable media including his most recent role as Head of… Read More
With 41 percent of luxury fashion buyers saying that consumer reviews are influential over their purchases, Global Web Index takes a look at the factors most likely to drive advocacy among this audience. It’s a quarter of luxury fashion buyers who have posted something online… Read More
Dubai kicked off the last quarter of 2017 with the biannual GITEX forums — GITEX Shopper (September 23-30) and GITEX Technology Week (October 8-12) — and in the last three weeks, it created significant buzz over social media platforms. A Meltwater research shows that since… Read More
