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Twitter May Double Character Limit Soon

Twitter May Double Character Limit Soon

8 years ago by Sana MahmudDigital

Twitter is trying something new and if it all goes well, then soon the 140 character limit will increase to 280. A recent research by Twitter shows that “cramming thoughts” in the 140 character limit was a problem in some languages, but not so much… Read More

Why 2017 Is A Turning Point For Immersive Content

Why 2017 Is A Turning Point For Immersive Content

8 years ago by AM News DeskDigital

With virtual reality (VR) and augmented reality (AR) becoming important technological breakthroughs in 2016, this year focused on more immersive video content that features elements of interactivity as well as more applicability for general usage. Tech giants such as Snap Inc., Facebook and Google are… Read More

AWS To Set Up Data Centers In ME By 2019

AWS To Set Up Data Centers In ME By 2019

8 years ago by Asma WangdeAM Tech

Amazon Web Services (AWS) plans to build new infrastructure and open data centres in the Middle East by early 2019, enabling customers to offer lower-latency web services in the region. “As countries in the Middle East look to transform their economies for generations to come,… Read More

Infographic: KSA & UAE Onliners Lead VPN Usage Globally

Infographic: KSA & UAE Onliners Lead VPN Usage Globally

8 years ago by Kiran KidwaiDigital

Virtual Private Networks (VPNs) have kept a steady hold on online users globally. While the motivation for using VPNs vary, two facts facing marketers and media industry is that VPN users are difficult to track and hence target, and that VPN usage reiterates that for… Read More

Online Is The Single Most Preferred Route For MENA Job Seekers

Online Is The Single Most Preferred Route For MENA Job Seekers

8 years ago by AM News DeskDigital

When it comes to job searching in the Middle East and North Africa (MENA) region, there are many different steps that job seekers can follow to find their ideal opportunity. However, according to a Bayt.com poll, almost all respondents claim that they use online job… Read More

Data Point: 25% Gen Z In MEA Uses Voice Command on Mobile

Data Point: 25% Gen Z In MEA Uses Voice Command on Mobile

8 years ago by Kiran KidwaiDigital

In recent weeks, Apple revealed details of its upcoming smart home speaker as well as reports that Amazon is set to extend its AI-powered device range to smart sunglasses. However, data from Global Web Index indicates that it is smartphones that are currently most popular… Read More

Alshaya Co. Acquires Strategic Stake In Noon

Alshaya Co. Acquires Strategic Stake In Noon

8 years ago by AM News DeskDigital

Joining forces with other prominent Gulf investors, retail franchise operator M.H. Alshaya has acquired a strategic stake in ecommerce platform Noon. As new investors in Noon, Alshaya will become a seller on Noon’s marketplace platform, listing a portfolio of international brands covering the fashion, health… Read More

Google Names Pierric Duthoit As Branding Sector Lead

Google Names Pierric Duthoit As Branding Sector Lead

8 years ago by AM News DeskDigital

Google has appointed Pierric Duthoit as its new Branding Sector Lead. He joins the tech biggie in its Dubai office. Mr Duthoit will relocate to Dubai after three years in Moscow, where he held the position of Head of Branding Sector for Google in Russia.… Read More

MENA Is Important In Dmexco’s Aim To Be An Int’l Forum: Frank Schneider

MENA Is Important In Dmexco’s Aim To Be An Int’l Forum: Frank Schneider

8 years ago by Zeba MahmudAdvertising

As the dmexco 2017 edition comes to a close, the organizers of the forum are taking a closer look at the aspects that will help it achieve the next level of growth. In that plan, the Middle East & North Africa (MENA) region would be… Read More

Data Point: 4 In 10 Instagrammers Are Nike-Buying Millennials

Data Point: 4 In 10 Instagrammers Are Nike-Buying Millennials

8 years ago by Kiran KidwaiDigital

With a third of global internet users saying they have purchased a product from Nike in the last one to two years, the brand’s worldwide reach is the largest of all the sports brands tracked by Global Web Index (GWI). And with half of these… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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