The UAE has achieved advanced positions in a number of indicators included in Waseda – IAC International Digital Government Rankings Report published by the Institute of Digital Government at Waseda University in Japan. The UAE has been ranked seventh in the e-Participation index, ahead of… Read More
Travel search engine, Skyscanner, has appointed The MediaVantage, as its exclusive sales representative in the Middle East region. “We have been successfully working with The MediaVantage for the past 6 months and we’ve witnessed an excellent set of results through our relationship. Now we feel… Read More
With even more top brands, insights, and case studies, the dmexco Motion Hall, the international forum for video and moving-image screenings, will go into its second round in 2017. Thirteen national and international media companies will present strategies, content, and innovations on the impressive LED… Read More
Music streaming company in the MENA region, Anghami, is going to hold a digital ‘Audio Day’ conference in the region, organised with the support of its exclusive media representative Digital Media Services (DMS). Over 250 regional leaders from the media industry will convene in Dubai… Read More
In its latest report co-authored by Gartner, Criteo brings the best practices and technology solutions marketers and retailers are utilizing to create a seamless, personalized customer experience. Heightened customer expectations, declining loyalty, compressed margins and an explosion of consumer choice have created a viciously competitive… Read More
CNN and Snapchat are now bringing breaking news to its users. CNN, Snapchat Discover’s launch partner, unveiled ‘The Update’ – a brand new daily Snapchat Show that provides a rundown of the biggest news from CNN reporters and bureaus around the world. Tapping into the… Read More
After revamping how News Feeds and other icons are displayed on the LinkedIn homepage, the professional network has now introduced videos feature on its mobile app. Mostly users do not use LinkedIn daily as much as they do Facebook or Twitter, considering the latter two… Read More
Digiculture – the perfect term to describe the culture today’s world lives in. In digiculture, the transformation of society and generation into a digitally charged collective is real-time. Transportation presents itself in the form of Uber. No more waiting in a que after a long-haul… Read More
GroupM has rolled out viewability standards to support continued investment in digital media. These standards are applicable in all markets that the media holding company operates in, including the Middle East & North Africa region. Viewability, a measure of a digital ad’s opportunity to be… Read More
As outlined in Mary Meeker’s 2017 Trends report, this year marks the first time that internet ad spend is expected to overtake its TV equivalent. Just as daily time spent watching TV rises directly in line with age, so too does discovering brands via TV… Read More
