Effective Measure has taken a closer look at the online business platforms in the GCC region for the month of April. The process took into consideration the sites that were tagged with the Effective Measure tracking code as measured by unique browsers on both PCs… Read More
Generation Z would appear to be big celebrity fans, according to data from Global Web Index. Gen Zers are about 50 percent more likely than average to be using social media to keep up with their favorite celebrities. Beyond people known in real life, they’re… Read More
Gearing up for its first ever MENA Strategy Prize, Warc has now lined up its complete jury. The competition had earlier roped in Asad ur Rehman, Director – Media, North Africa & Middle East, Unilever as the Jury Chair. The Warc Prize for MENA Strategy… Read More
LinkedIn may be the most obvious place to find business-focused consumers, and half are using this platform, but this audience is also significantly more likely to be using Twitter each month according to data from Global Web Index. A company’s social profile is an important… Read More
LinkedIn has appointed Ziad Rahhal as Head of Marketing Solutions for the Middle East & North Africa (MENA) region. The appointment comes off the back of the news that LinkedIn has hit the 500 million members mark across 200 countries, including 22 million members in… Read More
Top-performing organizations in the private and public sectors, on average, spend a greater proportion of their IT budgets on digital initiatives (33 percent) than government organizations (21 percent), according to a global survey of CIOs by Gartner. For 2018, organizations anticipate spending 43 percent of… Read More
Tablet fatigue is a trend that Global Web Index has been tracking for some years now and, recent data from the company shows that it’s clear that internet users are not only failing to purchase new tablets, but that many existing tablet users are choosing… Read More
Staffing and recruitment company, Randstad MENA, has placed 73 percent of senior hires across the Middle East & North Africa (MENA) region in the last 16 months using solutions from LinkedIn. The number is interesting especially because it throws more light on the friend or… Read More
In order to bring in higher levels of measurability for its clients’ digital activities and enhance marketing performance, Omnicom Media Group (OMG) is extending its international partnership with digital analytics company Moat to the Middle East. The decision is the latest move by OMG MENA… Read More
As part of Twitter’s ongoing efforts to enhance its services to brands, Stephanie Terroir has been appointed as the Head of Brand Strategy for the Middle East and North Africa (MENA) region. With over 10 years of experience in the region, Ms Terroir joins Twitter… Read More
