After making a foray in UK, Europe and the US in association with Amazon’s global selling program, Yepme has now made a play for the Middle East with Souq.com. Yepme, a fashion Indian brand in the value segment, has more than 2000 products live for… Read More
While there’s no denying the appeal and popularity of watching a big sports game live on a large TV screen, online now forms a key part of the sports viewing experience for many sports fans. With a huge range of complimentary sports collateral available online,… Read More
In the Middle East and North Africa region, digital video consumption has risen fastidiously. Marketers and brands are revamping their digital marketing strategies to gain consumers attention and catch up with the changing digital behavior of consumers. In one of its recent case studies, Google… Read More
Thanks to the increased availability of low-cost air travel, more than one in three internet users are traveling abroad for vacation on a yearly basis or more. Data from Global Web Index shows that travel apps are an important means of planning these vacations. Three… Read More
Facebook is going all out to remind marketers the role that the social media platform plays when it comes to connecting with consumers during Ramadan in the Middle East & North Africa (MENA) region. The playbook that it has put together for marketers and agencies… Read More
Unilever’s Forsaty campaign, an online competition that aimed to discover the next female vlogging star in the region, has completed. Raneem Almohandes has emerged the winner, beating hundreds of contestants to receive a cash prize of USD 35,000, a one-year contract with Unilever, plus mentorship… Read More
Following a two-year stint, Hussein M. Dajani has resigned from hug digital as its COO; May 31, 2017 marking his last day with the agency. No replacement for his role has been identified yet at hug digital. For now, Mr Dajani is taking a university-break,… Read More
Effective Measure has taken a closer look at the online business platforms in the GCC region for the month of April. The process took into consideration the sites that were tagged with the Effective Measure tracking code as measured by unique browsers on both PCs… Read More
Generation Z would appear to be big celebrity fans, according to data from Global Web Index. Gen Zers are about 50 percent more likely than average to be using social media to keep up with their favorite celebrities. Beyond people known in real life, they’re… Read More
Gearing up for its first ever MENA Strategy Prize, Warc has now lined up its complete jury. The competition had earlier roped in Asad ur Rehman, Director – Media, North Africa & Middle East, Unilever as the Jury Chair. The Warc Prize for MENA Strategy… Read More
