More often than not, people turn to social media in order to show-off to friends, collect as many ‘likes’ as possible and in the process, feel good. As is widely discussed, this quest for social validation is not necessarily rooted in truths. The point is… Read More
hug digital and HMD Global, the exclusive licensee of the Nokia brand for mobile phones and tablets, have signed a deal making hug the digital marketing communications agency for HMD across social, community management, creative and listening services. hug digital will be working closely with… Read More
IT solutions provider, Gulf Business Machines (GBM), is looking at social media channels more seriously for meeting its sales objectives. The company is adopting LinkedIn’s Sales Navigator tool that enables salespeople to tap into the professional network to find and build relationships with prospects and… Read More
Among the 20+ automotive brands tracked within the GWI survey, it’s Audi that car owners are most likely to describe as high quality, with BMW and Mercedes-Benz also scoring highly on this metric. Yet while German automotive brands dominate the top 5 when it comes… Read More
Various music streaming apps are undertaking steps to converting more users into their paid-for tier. At present, there is significant disparity between these tiers. According to Global Web Index data, there is a 50-point gap between those who say they use music-streaming services (62 percent)… Read More
Social media’s popularity as a platform in the Middle East & North Africa (MENA) region for political leaders to connect with people is not questioned any longer. This is further reiterated in the Burson-Marsteller’s ‘World Leaders on Instagram’ study, where of the top 10 most… Read More
Aided by substantial advances in mobile connectivity, smartphones have brought on-the-go entertainment consumption into the mainstream. People are squeezing their favorite shows or playlists into their busy lifestyles, whether that’s during the morning commute or at the gym – with regular exercisers and users of… Read More
Media measurement and insights company Effective Measure has released 31 new Persona and Automotive Intender audience data segments to help advertisers improve their targeting through programmatic advertising. The new audience segments are built from audience behavior and onsite survey data collected by Effective Measure. Effective… Read More
Digital consumers who post online reviews would promote a brand, but it is clear that high-quality products are a key factor here. Over half of the audience of online reviewers state that high-quality products have a decisive impact on their decision to promote a brand… Read More
On the final day of the Step Conference, a range of path breaking innovations were brought to limelight. Innovations that can both disrupt existing business models and deliver new experiences to people. But why is everyone talking about people and why are they critical to… Read More
