Bayer, a life science company with over a 150-year history in health care and agriculture, has assigned Cheil to launch, build and manage its regional Facebook led social media profile in the Middle East and Africa (MEA) region. Effective immediately, Cheil will provide a full… Read More
The World Media Group (WMG), a strategic alliance of 10 global media brands, is addressing the growing demand from advertisers for better viewability performance. In addition, in an era of fake news, it wanted to explore whether ads seen on trusted media websites were viewed… Read More
Unilever has launched Forsaty, a campaign that seeks to discover the next female vlogging star in the GCC region in partnership with global video-sharing platform YouTube. The two-month campaign will reward one up-and-coming vlogger with a cash prize of USD 35,000 and a one-year contract… Read More
In many ways, we take technology for granted and often misuse it in what we think is creative. Technology has opened up creative floodgates but we are now drowning in content oceans. Courtesy connectivity, all creative inhibitions and barriers are lifted and the walls between… Read More
The connection between Premier League club Arsenal FC and Emirates Airlines is arguably one of most recognized and powerful partnerships in sports. And, as Global Web Index data shows, it is one which is built on solid foundations. Among those internet users who identify as… Read More
Advertisers, globally, could be defrauded of USD 16.4 billion in 2017 alone. The Middle East & North Africa (MENA) region is also subject to the challenges of ad fraud. To combat this, The&Partnership, m/SIX and Adloox have published a report laying out the steps the… Read More
DMS, the digital arm of Choueiri Group, has partnered with New York-based SaaS analytics company, MOAT. Also known as the ‘attention analytics’ specialist, MOAT is accredited by the Media Rating Council (MRC) for third-party measurement and analytics across multiple screens, formats and platform. DMS’ partnership… Read More
Pinterest’s recent acquisition of crowd-sourced search engine Jelly marks a further expansion of its interactive search functions, such as Pinterest’s Lens which allows users to image-search for products. Global Web Index data highlights the important role that social plays in the product research phase of… Read More
Social media gives us the freedom to communicate with our loved ones, whenever and wherever we want. However, this freedom comes at a cost, according to a new research from Kaspersky Lab. The research revealed that a third of people communicate less face-to-face with their… Read More
A key development underpinning the growth in online commerce has been the rise of mobile payment services. Looking at the demographics behind this trend, younger groups are most likely to be making use of these services, and there’s also a direct correlation with income. By… Read More
