Volkswagen Middle East and Twitter have launched a pilot program featuring a bot service to allow for speedier and more personalized responses to customers. This is the first automated experience developed for the automotive industry worldwide on Twitter’s new Direct Message platform, which was introduced… Read More
Travel is a key interest for internet users – globally, two in five are vacationing abroad at least once a year and nearly the same number say they are strongly interested in travel and exploring new places. Global Web Index takes a closer look at… Read More
Shell UAE has appointed hug digital as its digital marketing communications agency across social, content creation and research services. hug digital will be working closely with the Shell brand team, to extend the brand’s reach to the digital realm. The agency looks to deliver a… Read More
GWI’s brand data reveals that for the new onliner, when it comes to music, an overall preference for accessing songs through online services is more preferred in comparison to owning them. This trend is most pronounced among younger internet users – with around half of… Read More
The role of women in the economy is widely recognized as a key driver of progress. Research shows that if women’s participation in the workforce is increased, in the Gulf Cooperation Council (GCC) region alone, it would add USD 180 billion or 7 percent to… Read More
In its continued efforts to make Direct Messages more relevant to its users and advertisers, Twitter has now added a new feature that looks to add a personal touch to the conventional chat bots. Twitter is adding custom profiles in Direct Messages that will allow… Read More
Facebook hit the headlines again when it announced that users will soon be able to stream videos through a new app available on smart TVs. This latest foray into video is likely to resonate strongly with the Facebook audience. As well as video-watching being a… Read More
The Dubai Press Club (DPC) and the Dubai Media City (DMC) have released the digital version of the Arab Media Outlook report: Youth, Content, Digital Media. This is in line with Dubai’s ongoing efforts to transform into a smart city, regionally and globally. It is… Read More
With McDonald’s set to unveil order-and-pay technology in its mobile app in some markets this year, it is interesting to take a look at the top ways its customers interact with brands online. Above all, McDonald’s Customers are most likely to be visiting a brand’s… Read More
HP Inc. introduced the first of a series of global initiatives to elevate awareness of the security risks facing businesses and consumers. It kicks off with actor Christian Slater and the premiere of the newly launched HP Studios’ web series, The Wolf, highlighting how corporate… Read More
