Not only did smartphone ownership surpass PC/laptop ownership at the beginning of 2016, but internet users are spending longer amounts of time on their mobiles each day. As per Global Web Index (GWI), just over one in three minutes spent online each day are now… Read More
Advertisers want to attract people with discounts and other promotions, and people want to be able to easily claim and redeem offers any time, anywhere. Based on this, Facebook has reimagined and redesigned Facebook Offers for a new, streamlined mobile experience. Now advertisers can share… Read More
Twitter is expanding its revenue programs to allow creators on the platform to earn money in newer ways. And the micro-blogging platform is doing so with specific focus on videos. Earlier this year, the platform had enabled different ways for investing in video, including longer… Read More
Building brands through celebrity and digital influencer endorsements remains a powerful communication tool for firms. Choosing the correct spokesperson is a big decision for any brand and needs to be carefully considered as they can either boost or tarnish a brand’s image. With the right… Read More
Technology is deeply embedded in Millennials’ everyday lives. A recent Visa study shows that Millennials are actively online between four and a half to six and a half hours a day, and have fully embraced online payments. Ecommerce is by far the most popular activity,… Read More
Innovation, with a focus on digital, is becoming among key priorities for businesses in Saudi Arabia. The rise of the startup culture, the concern against ‘Digital Darwinism’ and the likes are seeing companies in the Kingdom gear up for growth on the back of newer technologies.… Read More
Zip Water has appointed JW International (JWI) as its marketing agency for the Middle East. Having recently established itself in the region and keen to make its presence known, the water production company has enlisted the help of the British-born creative agency to head up… Read More
The growing power of social media influencers and bloggers has been under discussion for some time. Reiterating findings that suggest that social media influencers are becoming critical to certain categories, a research from PR agency BPG Cohn & Wolfe shows that 71 percent of UAE… Read More
After Facebook and Instagram, its now WhatsApp’s turn to be used for targeted advertising. For now, only data from the platform will be utilized for advertising. The mobile messaging app will give user information including phone numbers to its parent company Facebook, as part of plans… Read More
Popular social media channels such as Facebook, YouTube, WhatsApp and LinkedIn are becoming major business enablers for small and medium enterprises (SMEs) in the Arab World, according to the findings of ‘Social Media as a Business Tool for SMEs in the Arab World’ report released… Read More
