What are the implications of device sharing on the reach of ad blocking software, when it comes to mobile? Global Web Index attempts to answer. It’s long been known that devices such as PCs, laptops and smart TVs are shared by multiple users. But GWI’s data… Read More
Facebook had launched Slideshow Ads last year that allowed advertisers in emerging markets to easily build lightweight videos from a set of photos or an existing video. While the feature was created to allow advertisers to use video-like ads in areas with slow connections, Facebook claims… Read More
As sports fans bid farewell to the Rio Olympics 2016, the event was performed live on Twitter. Throughout the #Rio2016 Games, fans around the world turned to Twitter to cheer for victories, engage with athletes, see highlights, and share the live experience. Following is a summary… Read More
Although 2015 was a bumper year for cinema ad-spend globally, 2016 has seen equally impressive growth. This format has a strong potential reach – 6 in 10 internet users are visiting cinema at least once a month. It’s the key 16-34 age group who are… Read More
With Google’s new video-calling app, Duo, gaining its first users after its launch last week, Global Web Index looks at the vast penetration rates that Google’s operating system, Android, enjoys around the world. Although also available on iOS, Duo’s real market is likely to be… Read More
The Loeries Durban has announced its 2016 winners. The Middle East and North Africa (MENA) region has received a total of 36 awards at the awards. While J. Walter Thompson, Saudi Arabia was the only agency to receive Grand Prix, Gold was received by TBWA\RAAD… Read More
Microsoft has signed an agreement to acquire Genee, an artificial-intelligence-powered scheduling service. Co-founders Ben Cheung and Charles Lee, who plan to join Microsoft, started Genee in 2014 to simplify the time-consuming task of scheduling (and rescheduling) meetings. The Founders explain that Genee is especially useful… Read More
Ooredoo and MBC Group have entered a seven-year partnership granting Ooredoo the exclusive rights in Qatar to several MBC HD channels. Ooredoo TV customers in Qatar will now be able to access coverage of a range of MBC content including the likes of ‘Bab Al‑Hara’, ‘Omar’,… Read More
IAB and many of its top executives will take the stage at this year’s dmexco in Cologne on September 14-15, 2016, benefitting from the gathering for thought leadership on global digital media and marketing. Both organizations will use this most recent manifestation of their alliance… Read More
Making good on the pledge to give away 99 percent of their wealth to public-interest causes, Facebook CEO Mark Zuckerberg and Priscilla Chan’s Chan Zuckerberg Foundation and CZI Holdings LLC sold Facebook shares worth nearly USD 95 million before taxes, according to a regulatory filing… Read More
