GlobalWebIndex has come out with its new chart that gives a preview of two new Mobile audiences: Mobile-First and Mobile-Heavy users. The research shows that over 40 percent of internet users are Mobile-First, picking mobiles as their most important device and spending at least 30… Read More
Xaxis, a programmatic audience company, has appointed Nicolas Bidon as CEO, EMEA (Europe, the Middle East and Africa). Mr Bidon joins from Xaxis native specialist company plista where he served as global CEO. As CEO EMEA, Mr Bidon will be responsible for leading Xaxis strategy… Read More
The winners of Publicis Groupe’s #Publicis90 initiative was announced recently at the Viva Technology event held in Paris. Out of the 90 startups/ scale-ups that were selected, projects from the Middle East & North Africa region along with Turkey also won medals. #Publicis90 is a… Read More
Langoor, a full service digital-first agency, has now extended its creative wingspan in Dubai. In the first year of their presence in the region, Langoor is set to invest one million AED. Commenting on the arrival in Dubai, Ruchir Punjabi, Founder, Langoor said, “With the… Read More
Media Konnect, a digital social platform for the global media and entertainment industry, established by Krian Media, has opened office in the UAE. The platform aims to provide end-to-end solutions for the film fraternity; bridging the knowledge and connections the film industry being exposed to.… Read More
US telecommunications giant Verizon has given a lease of life to struggling internet search engine Yahoo by buying it out with a USD 4.83 billion deal. This, however, is seen as one of the saddest moment of the tech industry, as once a USD 125… Read More
A month ago, YouTube had announced the Lantern Awards that aims at highlighting the best Ramadan campaigns in 2016 based on an algorithm that takes into account views, engagement and qualitative elements. The Winner of The Lantern Award is VIVA Kuwait for a very humorous two-part series, ‘Where is… Read More
Nearly three years ago, Mark Zuckerberg set out on a journey, with like-minded partners, to connect the next billion through the initiative Internet.org. Internet.org has seen several large steps taken in the time since to achieve this goal. A big step came in the form… Read More
The media buying landscape is rapidly changing. This is especially true in how advertisers are choosing to buy display media. Addressing data-driven marketers who need more efficient ways to reach the right people to better or beat specific performance metrics, LinkedIn has launched programmatic buying… Read More
This first half-year has ended “very satisfactorily” for Publicis Groupe Chairman & CEO, Maurice Lévy. The organic growth of close to 3 percent, an operating margin at 13 percent and a double-digit increase in its free cash flow have all contributed to this. Publicis Groupe’s… Read More
