Twitter Middle East and North Africa (MENA) has taken on board Walid Issa as its new Head of Research for the MENA region. Mr Issa’s primary role will be helping marketers across the region understand the value of their Twitter investments, and in using Twitter… Read More
The UEFA Euro 2016 had an overall significant and positive response on mainstream and social media. Sponsors invested in huge marketing campaigns tied to the event, encouraging their millions of fans to take to social media. OMD UAE partnered with Hall & Partners in order… Read More
After winning the digital duties for Dubai Festival City Mall, Hug Digital has won the digital account for Festival City Malls, across UAE, Egypt & Qatar. The agency has impleneted a three moth long mall activation of Dubai’s ‘Cityfest’ after which its mandate was extended… Read More
When it comes to mobile, apps are where it’s at. Mobile apps can bring ongoing value to businesses, especially when the right people download them. Almost 90 percent of time spent on mobile is spent in apps and 58 percent of mobile purchases in the… Read More
Shifting from the tactics of next-generation data analytics to converting corporate cultures to being data-first is the emerging great challenge for media companies battling for consumer and advertiser relevance, according to a recent report released by ‘The International News Media Association’ (INMA). The report… Read More
Small & Medium Enterprises (SMEs) in the United Arab Emirates and the Middle East can and should do more to utilise digital marketing as an effective tool to promote their business, says Dr Naufel Vilcassim, Professor of Marketing at London Business School. “Traditional marketing used by… Read More
FP7/DXB has been tasked successfully to develop the digital launch of the latest campaign of Unilever’s popular brand Axe. This digital assignment will cover the entire Gulf Region. “ An Axe assignment is a dream opportunity for any creative agency; as this brand has tremendous… Read More
As per a report released by the Frost & Sullivan in collaboration with Gitex Technology Week 2016, Virtual Reality (VR) and Augmented Reality (AR) will soon be the norm for enhancing businesses and consumer processes in the GCC region. The report predicts that Augmented reality… Read More
In the race to become a truly digital economy, the UAE has just emerged as the front runner in the Arab world. By investing in information technologies and demonstrating commitment to digital connectivity, the UAE will fuel and protect the future health of business, and… Read More
UAE residents spend approximately five hours a day using social media on average and 29% have six to 10 applications installed on their smartphones according to new research from YouGov. The findings, captured amongst over 5,000 residents in the UAE, revealed that the time spent… Read More
