Global advertising body, World Federation of Advertisers (WFA), and some of the leading advertisers globally have been quick to respond to the latest PageFair report of ad blocking going mobile, which details the extent to which ad blocking technologies are spreading globally. “Brands, whose money… Read More
Instagram has found a place in the lives of big and small companies to leverage the platform for achieving business objectives. As the platform evolves, three key needs have become clear that Instagram has focussed on in a new addition of business tools — stand… Read More
The ad blocking debate moved on from platforms embracing and enabling it to platforms fighting against it. Some of the most renowned websites including the likes of The Telegraph, Forbes and Wired do not allow users to browse further until the ad blocker is disabled… Read More
The ongoing rise of smartphones and the mobile web are having a real impact on levels of engagement with tablets. While tablets have enjoyed healthy growth in recent years; since 2011, the numbers getting online via these devices have more than trebled – jumping from… Read More
Dubai-based full service digital agency, Traffic, has named David Moleshead as its Chairman of the Board. Coming from the investment and international banking industry, where he has experience throughout the UK, Europe, Asia and Middle East, Mr Moleshead was also the Managing Director for HSBC… Read More
Gulf Air has launched a new website and mobile app for its in-flight magazine Gulf Life. “We are delighted to embrace digital technologies that allow us to reach a broader audience, facilitating their access to Gulf Life,” said Ahmed Janahi, Chief Commercial Officer, Gulf Air. Along… Read More
Beyond staying in touch with friends and filling up spare time, keeping up with news and current affairs is in fact the most important motivation for using social media, says Global Web Index based on its experience across the 34 markets that it tracks. Four… Read More
Global network operators should plan for continued capacity growth, greater flexibility, a larger array of services and corresponding billing models to address societal changes brought on by the Millennial generation, according to CommScope research into the lifestyles and spending trends of people born between 1980… Read More
With the UEFA Euros coming up next month, the development of online sports coverage will impact the major tournament, and the Middle East and Africa region is expected to contribute significantly to the global viewership trends. Globally, it’s four in 10 online adults who say… Read More
In an attempt to make it easier for marketers to bridge the digital and physical worlds, Google has set up a host of changes to its advertising platform, a significant one being the expected increase of ads on Google Maps. Making a case for advertisers… Read More
