Consumers in the UAE are choosing to engage with companies in a number of new ways. Brands that truly understand them – harnessing the power of the smartphone in their pockets and the data that they are willing to share – will secure the loyalty… Read More
Looking at the rising global popularity and growing profile as an icon for Arab youth, Crown Prince of Dubai His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum has been named by Snapchat among a select group of international leaders, celebrities and influencers who will… Read More
According to stats from Facebook, the Middle East and North Africa region has seen 114 million monthly active users till September end. Of those, 102 million access the site through mobile devices. Across MENA almost 60% of people come back to Facebook every day and… Read More
Twitter has appointed Kinda Ibrahim as Director of Media Partnerships for the Middle East and North Africa. Based in Twitter’s recently opened Dubai office, Ms Ibrahim’s team will work to accelerate Twitter’s push for content partnerships across the news, politics, sports, TV and entertainment verticals. Her… Read More
Launched from Tecom’s innovation hub inc5, FittPass.com FittPass.com is an online platform that introduces “pay to play” flexibility to fitness. The site was created by FittPass Co-founder and Chief Commercial Officer Heba El Daleel and Co-founder and CEO, Faisel Bashir. FittPass.com allows users access to… Read More
Community Jameel International, the corporate social responsibility arm of Abdul Latif Jameel Group in partnership with Zain Group, a mobile telecom company ]across the Middle East and Africa launched a TVC inviting applicants to come forward and register their interest and ideas in taking part in… Read More
Google, in conjunction with the IPG Media Lab, a division of IPG Mediabrands, released the results of the industry’s first global comprehensive branded content effectiveness study. The study found that the while consumers have a savvy POV on branded content – they realize it is… Read More
This week on Twitter, it was all about love. Love for their nation, love for their superstar and love for favourite tweets. The tech savvy people of the Arab world take to social media to express their thoughts. The week saw Twitteratis expressing their love… Read More
In the battle between stars and hearts, hearts seem to have won, atleast in the case of Twitter which recently replaced its yellow star icon to a red heart. Twitter replaced the ‘favourite’ option to ‘likes’ with the new heart. ‘We are changing our star icon… Read More
With the announcement of Dubai observing 2015 as the Year of Innovation, the city aims to position itself as a leader in the space. It set yet another example with the launch of a tech hub powered by Google called the AstroLabs Dubai. The tech hub… Read More
