Jumeirah Group has appointed OMD as its search engine marketing (SEM) agency. OMD was retained the above-the-line media planning and buying account at the end of 2014 for the Jumeirah Group. The agency will now also service the brand’s SEM needs from Dubai with hubs in… Read More
The out of home (OOH) advertising industry in the Middle East and Africa (MEA) region has performed well in upholstering its revenue, giving some respite from the economic slowdown that the region had witnessed last year. While all aspects of the sector recorded growth, more… Read More
While Twitter’s 2015 fiscal report might show fall in share prices and a stagnating user base globally, the microblogging platform appears to be making all the right headlines in the Middle East and North Africa (MENA) region. “MENA has shown us immense promise in the… Read More
Criteo is putting its best foot forward in the region with the appointment of Dirk Henke as its Managing Director for Emerging Markets, and the move to a new office in Dubai Media City. Mr Henke, who is relocating from Munich, will be leading the… Read More
The year 2015 was dubbed as the ‘Reviewmageddon Year’ by many due to the large number of creative and media contracts that were up for renewal in the year. Much of this action was taking place by global brands, with an impact over most markets.… Read More
The marketing, advertising and media industry in the Middle East and North Africa (MENA) region has seen its usual share of busy in 2015. As we bid adieu to 2015, The Arabian Marketer recaps the top headlines that not only stood out but also promise… Read More
As the year 2015 comes to an end, it is the season for listing down some of the key trends that were seen in the marketing and advertising industry in the Middle East and North Africa region. Undoubtedly, the year 2015 is being considered as… Read More
In many ways, it was the year of famous babies. The birth of Princess Charlotte kicked it off when mothers from all over the world shared their disbelief on social media after the Duchess of Cambridge, Catherine Middleton, emerged from the hospital looking immaculate just… Read More
Mobile internet has become a defining opportunity for an age that believes in data driven advertising. In the year ahead, the trends are even more pronounced. According to the report, PwC Middle East’s ‘Beyond Digital; Middle East and Africa’ (MEA), mobile internet subscribers in the… Read More
In order to further strengthen its mobile commerce by making the service easier for its users, Ooredoo Group has partnered with GoSwiff, a global mobile payments and marketing solutions provider, for the implementation of its international mPOS (mobile point of sale) platform. The partnership will… Read More
