Pacific Controls (PCS), an internet of things (IoT) managed services and cloud solutions provider, has collaborated with WSO2.Telco to launch a Digital Business Hub in the Middle East. The Digital Business Hub provides ‘API as a Service’ and is designed to enable enterprises and telecommunications… Read More
Almarai, a prominent dairy product player in the Arab world, is creating quite the buzz with its recent film on breastfeeding. In partnership with its agency Leo Burnett KSA, Almarai launched the campaign last month. Within a week of launch, the film became the second… Read More
Emaar Misr has parked its digital mandate with Hug Digital. The agency will now be responsible for the brand’s digital needs for its corporate and real estate development. Even as more details could not be ascertained while filing the report, company sources have confirmed the development… Read More
With its recent AED 1 billion (USD 275 million) funding announcement, Souq.com is on the aggressive, seeking to add more value to its customers and merchants. The etailer’s latest campaign ‘It’s yours.’ aims to put the power back in the hands of the consumers and… Read More
Consumer behavior today is largely being shaped by the exponential growth of technology, which in turn is contributing significantly to the complexity of modern marketing. The world has never been more connected, but audiences are fragmenting and the flow of data is empowering organizations at… Read More
Slated to rollout in the UAE in July, Publicis Groupe has set up a new initiative, Sapient Inside, combining the skills of Publicis.Sapient and Publicis Communications. The unit looks to provide its clients with a competitive advantage that connects brand marketing to digital and enterprise… Read More
The recently held Apple’s iPhone SE launch event was largely put together for Apple to discuss its new products, but one of the main highlights turned out to be issues surrounding Apple’s technology and its ongoing fight with the FBI over its iPhone security. Tim… Read More
Starting in ?? on 3/21 and moving across the ?, we thank you for 10 incredible years. Love, Twitter#LoveTwitterhttps://t.co/pH4WWdgK6q — Twitter (@twitter) March 20, 2016 Twitter is celebrating its 10-year anniversary today. The social network announced the celebration on its blog with a throwback memory of… Read More
As the global craze around artificial intelligence (AI) and what it means for marketers picks up, media agency PHD has delved deeper into the subject from a branding and communication standpoint. Luca Allam, General Manager, PHD UAE, who spoke about the world of AI and… Read More
Fireworks, which refer to planned campaigns that have all the marketing muscle and planning behind it work, given the marketer’s objective at the time but a bonfire, which imply a more sustained activity reaps higher rewards. This was the advice from Fahad Osman, Brand Strategy… Read More
