To further foster the startup culture in Dubai, the Dubai Multi Commodities Centre (DMCC) and Google have partnered with AstroLabs to launch a tech hub in Dubai dubbed AstroLabs Dubai. The launch ceremony, that took place on October 26, 2015, saw the presence of H.E. Muhammed… Read More
With online video’s promise of giving targeted reach and offering results that are accurately measurable, video has emerged as a serious contender for online advertisement budgets As technology and media consumption have seen a considerable change from passive television to viewing video on demand, video advertising… Read More
Not disappointing some of the attendees, a number of solutions were launched at the GITEX Technology Week 2015 driving Middle East innovation in the Internet of Things era. Technology companies such as Huawei,Panasonic, and LG presented products bringing in digital and strategy at the core. Supporting Smart… Read More
The general perception for Twitter at the moment may not be at its brightest best but the micro blogging platform appears to be honing its energies, and capitalizing, on its strengths. A move in this direction has come with the launch of Twitter Polls. According… Read More
WPP and digital experience company, Acquia, have entered into a global partnership to offer marketers a full-service digital marketing and technology solution. The new partnership brings together WPP’s existing Acquia partners – which include Globant, Hogarth, Mirum, POSSIBLE, Rockfish, VML and Wunderman – under the… Read More
Middle East boardrooms are urged to adopt real-time data solutions to compete in the region’s digital economy, set to double to USD 30 billion by 2018, business experts announced at GITEX Technology Week 2015. With the growth in digital Islamic services, such as mobile apps,… Read More
“It’s 11:59pm on the eve of the artificial intelligence (AI) revolution and one of the first industries to be impacted is marketing.” This was the opening statement at PHD UAE’s BrainScape, an annual thought-leadership conference which focussed on Artificial Intelligence. Kevin Slavin, founder of Playful… Read More
Looking to the future of the region’s connected digital economy, senior executives for across the technology industry came together at the 15th anniversary of Huawei Middle East. The day’s honored guest was H.H. Sheikh Hasher bin Maktoum Al Maktoum, Director General of Dubai’s Department of… Read More
Dubai’s much awaited tech-fest went underway in the the city at World Trade Centre and is nothing less than what everyone had expected. With several tech companies showcasing their latest products and technology at the fest, GITEX gave the visitors all – from flying drones,… Read More
Digital screens seems to dominated Middle East and Africa with multiscreen users spending more time watching video on them rather than on TV. A recent global report by Millward Brown studied prominent regions in Middle East and North Africa (MENA) including Saudi Arabia and Nigeria.… Read More
