Football and other forms of entertainment — there was much happening on both these fronts to keep audiences in Egypt engaged. The top tweet in the year, in terms of number of retweets, went to Egyptian footballer Mohammad Salah It was a very tough night,… Read More
Following two surveys by BPG Orange that analyzed brand’s and consumer’s perception of social media influencers, BPG Orange has turned the spotlight on influencers to understand what drives them to engage with brands in the UAE. The third part of the influencer survey revealed that… Read More
The top 10 most popular jobs on LinkedIn received over 940,000 views in the past year, underscoring the UAE’s status as a technology hub in the Middle East. Four of the most-viewed jobs of 2018, including the two highest ranked, were at technology-related multinational corporations… Read More
Marketers can convert audiences throughout each stage of the purchasing journey if they would effectively address the challenges of these stages. As marketers look for results across various channels, ad budgets have become fragmented. From paid display and social media marketing to content and SEO… Read More
Nissan Saudi Arabia participated in racing series ABB FIA Formula E Championship’s Middle East debut in Ad Diriyah, Riyadh for the 2018-19 opening round on December 15. With the objective to own the moment of Formula E with the new Nissan team to the audience… Read More
TailWind, the CEEMEA adtech company, has inked a partnership with Sizmek, an independent buy-side advertising platform. Beginning January 1, 2019, TailWind will become Sizmek’s exclusive partner across the Middle East and North Africa (MENA) region. The tie-up aims to empower advertisers to meet their performance… Read More
Digital marketplace, noon, is the fifth most searched query on Google in Saudi Arabia during 2018. According to the search engine giant’s list of Top 10 searched queries in the kingdom, noon has surged to the top league. As per noon officials, it is also… Read More
Saudi Arabia continued to be one of the most important Twitter markets in 2018 as well, and Twitter continued with its position as a popular channel of communication in the country. A recap of what dominated Twitter in the year gone shows that the top… Read More
Google’s online program, ‘Maharat min Google’, that teaches digital skills available in Arabic, is expanding in the Middle East & North Africa (MENA) region with new collaborations. Google.org, Google’s philanthropic arm, is granting 300,000 USD to Emirates Foundation, a nonprofit organization in the UAE, which… Read More
A closer look at consumer buying process of millennials, baby boomers, Generation X and Generation Z can assist in how best to target each of these segments online. Global Web Index answers questions such as how do different generations discover new brands, how do they… Read More
