The soon-to-be implemented General Data Protection Regulation (GDPR) will have an impact on companies and institutions in the Middle East as well. Even as particulars of how this may affect the region are still unclear, several legal entities have cautioned companies to exert caution. According… Read More
Marketing in an ad-blocking world asks for a more evolved role of marketing in connecting brands to a new generation of consumers. Mastercard put this on the table in its inaugural CMO Forum in Dubai. The objective of the forum was to explore the impact… Read More
Globally, the number of internet users using mobile payment services each month continues on an upward trend, with this figure moving 10 percentage points since Q1 2016, now at 34% in Q4 2017. If we take a regional approach to the data, the current status… Read More
RTB House has put together an AI (artificial intelligence) Marketing Lab – an internal unit that will conduct research and development across several aspects of marketing. Separate from the main R&D department, the new division will focus on creating an environment for inventing and developing… Read More
Brands are gearing up to connect once again with consumers in the region, during Ramadan. And online would continue to be an important medium this year as well. Criteo has looked at some past data to reflect on consumers’ online spending behaviors during the holy… Read More
More than half (52%) of women in Saudi Arabia believe the perception that they are not equipped with the necessary skill sets to join the workforce in the Kingdom is the biggest myth hindering their success and employment. This is according to a new LinkedIn… Read More
Meltwater, a media intelligence company, has acquired Sysomos, a social analytics and engagement company. The addition of Sysomos to Meltwater enables organizations to analyze social media, news and other human-generated content in one platform. “All the social analytics companies look at social data in isolation,… Read More
Arguably, three global trends are transforming the future of travel. These include shifting customer behavior, distribution evolution and the changing dynamics within direct and indirect sales channels and the digital transformation. At least this was the takeaway from a discussion at Arabian Travel Market. One… Read More
Travelers from the United Arab Emirates, Kingdom of Saudi Arabia and Kuwait rely heavily on online sources at every stage of travel and 97 percent, 93 percent and 85 percent, respectively, gained online access while overseas. A Visa Global Travel Intentions (GTI) study highlights this,… Read More
The technology sector, particularly the software sector, saw the most number of professionals leaving their companies in the year 2017, pegging the figure at 12.3 percent. This was revealed in a LinkedIn analysis as it studied sectors experiencing the highest talent turnover rates in the… Read More
