YallaFeed and Twitter have launched the first live show in the Middle East & North Africa (MENA) region, #HawanahZein, on the platform. The biweekly evening show will focus on what’s happening in the Arab world on Twitter during the month of Ramadan. The first episode… Read More
There is continued unrest among marketers in context to the digital component of the overall marketing ecosystem. Marketers are demanding a system that works better for brands and consumers both. To address this, the World Federation of Advertisers (WFA) has developed a Global Media Charter.… Read More
Streaming service Starz Play and intigral, a digital entertainment, sports and solutions provider have entered into a three-year partnership, to offer a selection of Hollywood and Bollywood movies, same-time-as-the-US series and Arabic dramas to users across MENA. The new deal, which spans the entire MENA… Read More
Millennial social sports consumers (aged between 21-34) are interacting more with brands compared to others in their generation. Global sports viewership is evolving. Around one in five internet users say a main motivation for visiting social is to follow or watch sports events, and many… Read More
The evolving online consumer behavior had media, creative, PR, marketers, publishers and the entire agency world gravitate towards the single concept of the rise of content. Gone are the days of mass communication and the era of personalization is here, where influencers hold the key… Read More
Given the recent technological advancements in the travel and tourism sector and rising online trends in Saudi Arabia, the sector shows some interesting trends for companies looking to connect with consumers. As per the ‘Middle East Consumer Travel Report 2018’, a study co-sponsored by Amadeus… Read More
Nielsen has launched Digital Ad Ratings (DAR) in UAE, expanding the solution’s global footprint to provide a total view of campaign audiences across digital platforms. Since its commercial release in 2011, DAR is now available in more than 33 countries. Nielsen DAR measures age and… Read More
Every year, during Ramadan, people connect with faith, family and friends. In building community and bringing the world closer together, Facebook is among the popular platforms where people share Ramadan experiences around common passions and goals. As per the social media platform, over 86 percent… Read More
LinkedIn has made two updates that allow users to use sight, sound and motion to tell more visually rich stories: video for Sponsored Content and Company Pages. As a part of Video for Sponsored Content, LinkedIn has also signed an agreement with measurement company MOAT… Read More
VIVA Bahrain is looking to strategically bolster its digital operations. The Bahrain telecom operator has now introduced a host of digital services including self service machines (SSM) and a smart queue management service to enhance customer experience. VIVA has partnered with the likes of Skiplino… Read More
