Industries in Saudi Arabia are poised with high appetite for Privatization, as the kingdom rigorously moves towards the implementation phase of Vision 2030, according to a new report by Oliver Wyman. According to the report, Saudi Arabia is set to embark fully on its reform… Read More
During Ramadan, the busiest ad season of the year, standout content that truly engages audience has the power to drive decisions for the rest of the year. The clutter on TV during Ramadan is twice the norm with ad breaks increasing up to 50 percent,… Read More
There is continued unrest among marketers in context to the digital component of the overall marketing ecosystem. Marketers are demanding a system that works better for brands and consumers both. To address this, the World Federation of Advertisers (WFA) has developed a Global Media Charter.… Read More
EVOPS DMCC is planning to tap into the rapidly growing MICE (meetings, incentives, conferences, and exhibitions) segment in KSA. Explaining that Saudi Arabia is emerging as one of the most lucrative MICE markets in the Middle East, offering unprecedented opportunities for events management companies with… Read More
The Middle East Public Relations Association (MEPRA) hosted the fourth Leadership Majlis with the objective to uncover the industry’s challenges trends and opportunities. “The 2018 edition of the MEPRA Leadership Majlis offered an unmatched dialogue from an impressive line up of speakers who inspired critical… Read More
In the year gone, the Middle East has seen a combination of brave new moves and efforts of the past paying off. For the Arab Youth, as per the 10th annual ASDA’A Burson-Marsteller Arab Youth Survey 2018, this has meant a rise in hope for… Read More
Kaspersky Lab, a long-standing partner of Abu Dhabi Racing, has extended and expanded its partnership with Amna Al Qubaisi, the first Arab woman to compete in Formula 4. Ms Al Qubaisi is a member of the Prema racing team, and Kaspersky Lab has sponsored her… Read More
Tetra Pak has appointed Khaled Ismail as the Vice President of Communications for Europe and Central Asia,in addition to his current role as Vice President Communications for Middle East & Africa region. In his role as Vice President of Communications, Mr Ismail will continue to… Read More
VIVA Bahrain is looking to strategically bolster its digital operations. The Bahrain telecom operator has now introduced a host of digital services including self service machines (SSM) and a smart queue management service to enhance customer experience. VIVA has partnered with the likes of Skiplino… Read More
Ramadan is a very positive time in the Middle East. Reflection, restraint, generosity and unity are key themes at home and in the workplace. Bayt.com’s annual ‘Ramadan in the Middle East and North Africa’ (MENA) poll indicates that more than nine in 10 job seekers… Read More
