A new survey of global marketers highlights the need for brand organisations to work faster and harder to get to grips with the challenges of GDPR, even if they are not based in the EU. The World Federation of Advertisers survey found that 70 percent… Read More
Having become one of the must attend forums for global digital professionals, dmexco 2017 begins in Cologne today. The two-day forum has positioned itself as a platform that is purely focused on business and in indentifying trends that will assist marketers and business leaders in… Read More
The leadership of PR and reputation management agency, Bell Pottinger Middle East (BPME), based in Abu Dhabi and Dubai, is in discussions to formalize a separation from current owner Bell Pottinger Private Ltd. This follows the news that Bell Pottinger Private Limited in the UK… Read More
After a stint of six months, Steven Taylor has left his role as the Chief Marketing Officer at Emaar Group. Mr Taylor had joined the real estate conglomerate in March 2017 and he served the company till August 2017. He has been now appointed as… Read More
Even as there is an upsurge in several messaging platforms, one of the oldest form of communications, email, is said to be at the top for many marketers globally. According to a survey by Winterberry Group and the Data & Marketing Association (DMA), nine in… Read More
Loyalty programs have long been characterized by points, punch cards, generic discounts, and rewards based on spend. Although loyalty program membership is up, according got Retail TouchPoints, consumers overall engagement in traditional loyalty programs has declined consistently over the past four years. eMarketer also recently… Read More
Consumer spending in the UAE, which amounted to nearly USD 183 billion in 2016, is forecast to rise at a compound annual growth rate (CAGR) of 7.5 percent over the next five years to exceed USD 261 billion in 2021, as per an analysis released… Read More
Mastercard has appointed Beatrice Cornacchia as Head of Marketing and Communications, Middle East and Africa (MEA). In this role, Ms Cornacchia will leverage her expertise and knowledge of the business and brand’s key pillars and senior leadership credentials to drive business, advance competitive advantage and… Read More
Abu Dhabi based advertising and marketing agency BrandMoxie has partnered with Los Angeles’ CreatorUp! – a YouTube Certified agency in digital media education and training around the world. The collaboration is expected to accelerate and support digital media proficiency within schools, government organizations, brands, advertising… Read More
Monetization is among the key concerns for mobile publishers and in the course of the last few years, several routes have shown results. Among these, according to recent surveys by AdColony and Tapjoy, rewarded video ads are becoming an effective source of revenue generation for… Read More
