Kantar TNS and Qualtrics have formed a global partnership to help organizations put customers at the heart of their business. The alliance brings together Kantar TNS’ network of customer experience research, access to a database of over 19 million interviews, end-to-end platform implementation, smart analytics… Read More
PRCO Dubai has been appointed as the GCC Public Relations representatives for Rome Cavalieri, a Waldorf Astoria Resort. “We are excited to start this new chapter with PRCO Dubai and look forward to bringing the splendor and sophistication of our hotel to the GCC with… Read More
The 2018 Global Talent Competitiveness Index (GTCI) report saw Switzerland lead the way in terms of talent competitiveness, followed by Singapore and the United States. While European countries continue to dominate the GTCI rankings, with 15 in the top 25, the United Arab Emirates has… Read More
Royal Philips, a player in health technology, has appointed Özlem Fidancı as Chief Executive Officer for the company’s operations in the Middle East and Turkey. Ms Fidancı, a Philips veteran, is set to continue driving the company’s strategic objectives and overall growth across the region.… Read More
Emirates NBD has adopted a dual-agency model for 2018, retaining its long term agency of seven years, FP7 to manage creatives and communication across all business units and has appointed Leo Burnett Dubai to manage its evolving brand needs, in addition to strategic sponsorships and… Read More
The UAE is first in the region and is ranked third globally, after China and India, for a fourth consecutive year, staying atop the compatibility and connectedness sub-indices. The country is also attributed the number one spot for quality of infrastructure. The compatibility sub-index is… Read More
For the fourth consecutive year, KPMG in Saudi Arabia reported achieving another double digit growth for fiscal year ended September 30, 2017 in the backdrop of Saudi Arabia gearing up for rapid changes. KPMG Middle East & South Asia (MESA) revenues across all core functions… Read More
In the myriad of channel choices and ad formats, delivering effective and integrated campaigns that consumers understand well across channels is essential. Kantar Millward Brown examined the state of multichannel advertising campaigns in a study that included markets such as Saudi Arabia and the UAE.… Read More
Marketers will have to continue investing in building trust in their products and services. And in this people rely overwhelmingly on personal recommendations. As per a Middle East Public Relations Association (MEPRA) survey, conducted by YouGov, around 84 percent of the polled said they trusted… Read More
Rebranding can be a challenge. Brands neither want to lose valuable brand equity and awareness built over the years, nor want to become irrelevant by not evolving or innovating. With focus on data, one of the bigger players to rebrand itself in 2017 was Hitachi… Read More
