The BPG Group has restructured its business to strengthen its offer to marketers and to ensure that it becomes a nimbler, sharper focused and contemporary agency. The changes mean the creation of a new group-wide strategy and business development team; appointing new leadership in the… Read More
When Donald Trump won the race to White House in one of the most stunning elections in US political history, the immediate reactions evoked various negative sentiments. After all, Mr Trump had upped his chances in the race in the early months with the most controversial… Read More
Dramatic upset, stunning victory, sheer disaster –– the appointment of Donald Trump as the 45th President of the United States has attracted extreme reactions from people all across the globe. And the best and brightest of the global and regional advertising and marketing industry are… Read More
The Middle East & North Africa (MENA) region has always strived to embrace global best practices so marketers can learn from some of these in order to grow their businesses here. On many fronts, MENA is at par with some of the most mature markets. Industry… Read More
Lulu Group International, the Abu Dhabi headquartered retail and hospitality group further expanded its operations by taking its food processing and logistics base to the USA. Y International, a wholly owned subsidiary of the group, has launched its operation in Lyndhurst, New Jersey. The export… Read More
Even as digital marketing has spelled more opportunities and shown growth for many marketers, there is no denying that it is among the top challenges facing CMOs today both globally and in the region. Among one of the foremost areas of focus for brands in… Read More
Chief Marketing Officers (CMOs) currently have the deck stacked against them, according to new research from Accenture Strategy. Chief Executive Officers (CEOs) say that although around five C-level executives are responsible for driving disruptive business growth, the majority (37 percent) hold CMOs first in the… Read More
Given the skyrocketing smartphone usage in the Middle East combined with high internet penetration, it is no surprise that most of the Middle East shoppers prefer shopping online, reiterating the scope for growth in ecommerce. While the trend has been strengthening over the years, the… Read More
Global developer Emaar Properties PJSC has appointed Veresh Sita, an international technology professional with deep expertise in developing customer-oriented solutions and experiences, as its Chief Digital Officer (CDO). Mr Sita joins Emaar from Alaska Airlines, where he was CIO, responsible for overseeing an organization of… Read More
Riyadh has been named the sixth fastest growing travel destination in the world, according to the Mastercard Global Destinations Cities Index 2016 which was released recently. Riyadh, with a compounded annual growth rate of 16.45 percent, is one of four cities from Middle East and… Read More
