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Marketing

Nestlé Skin Health Goes On-Ground For Skin Awareness Campaign

9 years ago by Zeba MahmudMarketing

Galderma, the medical solutions company of Nestlé Skin Health, expanded its awareness campaign on the importance of skincare protection by engaging Al Ain-based education professionals at the Garden City’s Teachers Come Back Season Festival 2016. Held at the Rotana Al Ain Aquarius Pool Arena, the… Read More

UAE Economic Outlook Expected To Improve: Survey

UAE Economic Outlook Expected To Improve: Survey

9 years ago by Kiran KidwaiMarketing

Even as the likes of Nielsen have predicted a better consumer mood in the Middle East & North Africa (MENA) region, led by the likes of markets such as UAE, Saudi Arabia and even Egypt among others, a recent survey, ‘Middle East Consumer Confidence Index’,… Read More

Key Trends Impacting Consumer Behavior & Marketing In Africa

Key Trends Impacting Consumer Behavior & Marketing In Africa

9 years ago by Sean Pillot de CheneceyMarketing

The latest international congress run by the African Lotteries Association has just concluded. Speakers and delegates from throughout Africa were joined by those from the US, India and across Europe at an event in Casablanca where ‘The Challenge of Transformation’ was the core theme. I… Read More

IoT Fuels Digital Revolution & The Middle East Future

IoT Fuels Digital Revolution & The Middle East Future

9 years ago by Zeba MahmudAM Tech

Building operators are under increased pressure to make their facilities safer, more comfortable and more efficient, while reducing operating costs, according to Honeywell, a global player in building automation software and smart building technologies. In order to achieve this, building operators in the Middle East… Read More

UN Women Liaison Office Set To Enhance UAE’s position On Gender Parity

UN Women Liaison Office Set To Enhance UAE’s position On Gender Parity

9 years ago by Sana MahmudMarketing

The opening of the UN Women Liaison Office for Gulf Cooperation Council (GCC) in Abu Dhabi on October 17 is set to enhance the UAE’s position on gender parity by helping to further promote women’s empowerment and rights, according to Reach, the first non-profit organization… Read More

Run Up To GITEX: The British Tech Innovation

Run Up To GITEX: The British Tech Innovation

9 years ago by AM News DeskMarketing

Technology case studies from UK high street brands have become international success stories, combining bricks-and-mortar stores with online and mobile shopping to reach millions of new customers, especially across fast-growth retail hubs such as Dubai. A master of fulfilling over 200,000 weekly online grocery orders,… Read More

Barclays’ Elinor Bateman To Lead WFA’s Insight Forum

Barclays’ Elinor Bateman To Lead WFA’s Insight Forum

9 years ago by Sana MahmudMarketing

Elinor Bateman has been named as the first-ever Chair of the World Federation of Advertisers’ (WFA) INSIGHT FORUM, ahead of two meetings in London. Ms Bateman, who is a Director in the Brand, Insight and Sponsorship team at Barclays, will play a key role in… Read More

GCC Beats Global Average In Mobile Transactions

GCC Beats Global Average In Mobile Transactions

9 years ago by Sana MahmudDigital

Mobile devices are beginning to dominate the commerce landscape and retailers who can capitalize on this trend will be successful at driving transactions for the shopping seasons to follow. The shift was reiterated in Criteo’s analysis of its H1 2016 ‘State of Mobile Commerce Report’… Read More

EY Ranks High For Biz Transformation In GCC

EY Ranks High For Biz Transformation In GCC

9 years ago by Kiran KidwaiMarketing

EY is the number one ranked organization among all major management consultancy firms in the GCC for the quality of its business transformation capabilities, according to ‘Perceptions of consulting in the GCC’, a recent report published by Source, that gathers feedback from clients on their… Read More

Dubai Culture & Arts Authority Retains Cicero & Bernay For PR Duties

Dubai Culture & Arts Authority Retains Cicero & Bernay For PR Duties

9 years ago by AM News DeskMarketing

Dubai-based public relations consultancy Cicero & Bernay, part of the independent marketing communication network Publinet, has been retained by Dubai Culture and Arts Authority (Dubai Culture), the dedicated authority for culture, arts and heritage in the Emirate – to provide strategic communication counsel and expertise.… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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