“We live in a digital world; our lives are digital, our conversations are digital,” highlighted Ankur Gupta, Senior Director of Big Data at Sears Holdings Corporation. The 2015 edition of Future Retail Summit opened with Mr Gupta delivering the international keynote, The integrated retailer: seamlessly… Read More
Unilever has been named as a leader of the Food, Beverage and Tobacco Industry Group in the 2015 Dow Jones Sustainability Index (DJSI) results. It’s one of only 24 companies to be named as Industry Group Leaders. Unilever achieved an overall score of 92 out… Read More
The Arabian Marketer has partnered with Millward Brown in the Middle East to conduct ‘Insights2020 – Driving Customer Centric Growth’ – a global marketing leadership initiative aimed at helping business leaders decode how insights and analytics can help drive business growth. The research – which Arabian Marketer… Read More
The global economy is feeling the aftermath of the financial crisis in the world’s second largest economy – China. The Middle East and North African region is not only putting up a brave front but is also exploring any opportunities that can come in the midst of the China crisis.… Read More
Considering the high mobile penetration rate in the Middle East and a fastidious shift to smartphones in Africa, Sony Mobile Communications is crafting a strategy inclined towards manufacturing high premium handheld devices. “Our re-energized strategy is all about concentrating on premium products and smartphones. We used to… Read More
With speakers from Twitter, Yahoo!, The Body Shop and Cambridge University Press, the second edition of the Marketing Kingdom Middle East, taking place from 18-19 October at the W Hotel in Doha, has been a frequent topic of discussion among Qatar marketers in the past… Read More
PUMA has appointed Vizeum MENA as its media buying and planning agency for an upcoming campaign. The Dentsu Aegis Network agency will begin with the brand launching a new campaign in September, PUMA Pact – No Matter What. Vizeum MENA will manage the account from… Read More
The 22nd World Islamic Banking Conference (WIBC) is set to connect the industry with pioneers and innovators in the financial technology space with its upcoming conference to be held in Bahrain from first to third December. Supported by the Central Bank of Bahrain, WIBC will focus… Read More
Leaving behind global giants like WhatsApp and Samsung, Dubai based airline Emirates has once again secured its position at the top, according to the YouGov BrandIndex Mid-year Rankings. The report states ‘The home-grown mega brand has maintained its aggressive sponsorship strategy this year so far,… Read More
Emirates Airline has selected a team of WPP agencies to handle its global branding and creative account after an extensive review. Headquartered in London, Team Air, part of WPP, will utilise the combined resources of WPP agencies including Grey London and New York, RKCR/Y&R and… Read More
