What seems to be good news for car lovers, Lebanon based W Motors – the makers of the $3.4 million Lykan HyperSport car, which rose to fame after being featured in Fast & Furious 7 – is soon going to start the first super-car manufacturing… Read More
BECO Capital, a venture capital firm focused on technology investments in the MENA region and the GCC in particular, said that over 10 local technology start-ups are expected to exit in the next three to five years, with a handful of them having the potential to… Read More
Sojern, travel’s data-driven performance marketing engine has announced the opening of a new office in Dubai. The decision came following the steep demand for performance marketing solutions in the Middle East along with explosive growth in its European locations. Stewart Smith has been appointed as… Read More
A new research conducted by social media agency, We Are Social, has identified seven key ways about brand marketing that is most likely to annoy consumers. The research conducted for the World Federation of Advertisers with a detailed analysis of English language Twitter comments about ads… Read More
The World Federation of Advertisers (WFA) annual event ‘The Global Marketer Week’ will return to Asia Pacific for the third time in five years. The event will be held in Kuala Lumpur in 2016 in collaboration with the Malaysian Advertisers Association (MAA). This represents the… Read More
Dell has combined its business in the Middle East, Turkey and Africa to create one new business region: META (Middle East, Turkey and Africa). It has also appointed Driss Elougmani to lead the business in the region. In bringing together the people of these regions… Read More
Very soon, indoor data coverage will become easier for Etisalat consumers in Egypt. The telecom company has partnered with Ericsson to deploy the latter’s Radio Dot System in the region. Being the first-of-its-kind implementation in Egypt, the system provides data traffic solution in Egypt. Ericsson… Read More
The World Federation of Advertisers (WFA) along with MiIllward Brown has released a new research into the state of marketing expertise and opportunity amongst client-side marketers across Africa. The results are based on 82 responses from marketers working for well-known local and global brands at… Read More
It didn’t take too long for brands to realize that sometimes the most ingenious ideas are scribbled on the streets and sidewalks. Perhaps this was the genesis of what is now seen as the ‘street-culture-meets-sports-and-fashion’ phenomenon. Some brands are employing the concept as a core… Read More
If you are living in UAE, going for your regular jog or walk can be more fruitful than just keeping fit, now you can shop too for free! Peak Performance, an outdoor sports brand, has come up with a unique and innovative geo-location campaign for… Read More
