Samsung Gulf Electronics has brought back the Galaxy Studio to Dubai to create a one-stop interactive experience of mobile connectivity. Located in City Walk, the Galaxy Studio puts the full Samsung experience in the hands of the consumer, where they can try out Samsung’s latest… Read More
The UAE has maintained its position as a regional and international destination for foreign direct investment (FDI), ranking first among the Arab countries to attract FDIs since past five years. The country attracted about USD 10.35 billion in 2017, representing 36 percent of the total… Read More
The Hoffman Agency and Hotwire, which is represented in the Middle East & Africa region through its exclusive partner Active Digital. Marketing. Communications, have formed an exclusive partnership in Asia. The agreement, which is effective immediately, will see Hotwire work with The Hoffman Agency’s wholly… Read More
The authenticity of consumer goods in the UAE is under the spotlight with Japan External Trade Organisation (JETRO) and Middle East Intellectual Property Group of Japan (ME-IPF) combining efforts to quash the trade of counterfeit products. Following the seizure of more than 25 million fake… Read More
Millennials in the UAE are eyeing property in a big way in the year ahead. This was highlighted in a study by dubizzle Property, implying the need for real estate and property brands in the UAE to ensure their marketing strategies are skewed towards the… Read More
Expo 2020 Dubai is becoming more active in inviting global audiences to the mega event. In its latest global marketing campaign, ‘Welcome the Future’. Expo 2020 is celebrating humanity’s many achievements and calling on the world to come together to create a better future. The… Read More
Etihad Guest, Etihad Airways’ loyalty program, and Saudi-headquartered Arab National Bank (ANB) have partnered to launch an ANB Etihad Guest Signature Visa Card in the Kingdom of Saudi Arabia (KSA). With its focus on creating a personalized travel experience for Arab-speaking Etihad Guest members, Etihad… Read More
IBM has recently released the insights from its study ‘Women, Leadership and the Priority Paradox’ that stated it would still take over half a century more to achieve gender equality in the global workplace. It also said that current leaders are yet to make this… Read More
Visa has partnered with Starbucks and Hardee’s to accelerate the use and adoption of Apple Pay in KSA and UAE. With Apple Pay, Visa cardholders and iPhone users can make instant payments using their phone via app or on web. As part of this partnership,… Read More
Leadership gender gap in the global workplace continues to persist because organizations have yet to make advancing women a formal business priority. This was stated in the IBM study ‘Women, Leadership, and the Priority Paradox’ The global study, conducted by IBM Institute for Business Value… Read More
