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Marketing

Decoding KSA’s Diversification Drive

Decoding KSA’s Diversification Drive

7 years ago by Sana MahmudMarketing

Efforts under way in Saudi Arabia to transform the economy by privatizing several key state-owned entities and fostering new trade relations are explored in a new report from the global research and consultancy firm Oxford Business Group (OBG). ‘The Report: Saudi Arabia 2019’ charts the… Read More

Expo 2020 Dubai Participating Countries Aim At ‘Experience’

Expo 2020 Dubai Participating Countries Aim At ‘Experience’

7 years ago by AM News DeskMarketing

Bringing ‘Connecting Minds, Creating the Future’ to life, Expo 2020 Dubai participating countries discussed the content and programming that is set to attract 25 million visits from around the world. With less than 560 days to go until doors open, the stories, cultures and innovations… Read More

90% Jobs Today Require Creativity & Innovation: Bayt.com

90% Jobs Today Require Creativity & Innovation: Bayt.com

7 years ago by Kiran KidwaiAdvertising

Many of today’s most pressing business problems require creative thinking to solve them, and creativity is an essential ingredient for business growth. Creativity and innovation in the Middle East & North Africa (MENA) poll conducted by Bayt.com, shows that nine in 10 jobs nowadays require… Read More

Mastercard’s Raja Rajamannar Named WFA President

Mastercard’s Raja Rajamannar Named WFA President

7 years ago by Sana MahmudMarketing

The World Federation of Advertisers (WFA) has formed a new leadership team and elected Mastercard’s Chief Marketing and Communications Officer, Raja Rajamannar, as its new President. He will serve a two-year term as WFA President, with the option to extend for a further two years.… Read More

Diversity In Workplace Drives Financial Performance: PwC

Diversity In Workplace Drives Financial Performance: PwC

7 years ago by Zeba MahmudAdvertising

Diversity in the workplace plays an integral role in driving business sustainability and improving its financial performance. Governments and businesses around the world and in the region have begun to take action, but there is more to be done. The Organisation for Economic Co-operation and… Read More

Aberdeen Standard Looks TO OOH For Brand Awareness Campaign

Aberdeen Standard Looks TO OOH For Brand Awareness Campaign

7 years ago by Sana MahmudMarketing

In a first for asset managers in the region, Aberdeen Standard Investments, which has an office regulated by the Abu Dhabi Global Market (ADGM), has launched an advertising campaign in Abu Dhabi airport. It is designed to increase the company’s profile and brand awareness and… Read More

Emirates NBD’s ‘WhatsApp Banking’ For Customized Experience

Emirates NBD’s ‘WhatsApp Banking’ For Customized Experience

7 years ago by Zeba MahmudDigital

Emirates NBD customers can now chat through WhatsApp as the bank introduces customized services via the WhatsApp Business Solution, said to be among a first in the region. Adding to its suite of digital capabilities, Emirates NBD Chat Banking via WhatsApp, supported by Infobip, is… Read More

Samsung Brings Back Galaxy Studio To Dubai With A Twist

Samsung Brings Back Galaxy Studio To Dubai With A Twist

7 years ago by Sana MahmudDigital

Samsung Gulf Electronics has brought back the Galaxy Studio to Dubai to create a one-stop interactive experience of mobile connectivity. Located in City Walk, the Galaxy Studio puts the full Samsung experience in the hands of the consumer, where they can try out Samsung’s latest… Read More

UAE Leads Region In FDI Inflow To Arab Countries

UAE Leads Region In FDI Inflow To Arab Countries

7 years ago by AM News DeskAM Tech

The UAE has maintained its position as a regional and international destination for foreign direct investment (FDI), ranking first among the Arab countries to attract FDIs since past five years. The country attracted about USD 10.35 billion in 2017, representing 36 percent of the total… Read More

Hotwire, The Hoffman Agency Form Exclusive Partnership In Asia

Hotwire, The Hoffman Agency Form Exclusive Partnership In Asia

7 years ago by AM News DeskMarketing

The Hoffman Agency and Hotwire, which is represented in the Middle East & Africa region through its exclusive partner Active Digital. Marketing. Communications, have formed an exclusive partnership in Asia. The agreement, which is effective immediately, will see Hotwire work with The Hoffman Agency’s wholly… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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